easel (Experience Art in Southeastern Libraries) via Arts and Culture Live!

Project Details by Fiscal Year
2014 Fiscal Year Funding Amount
$20,100
Fund Source
Arts & Cultural Heritage Fund
Recipient Type
Libraries
Status
In Progress
Start Date
July 2013
End Date
June 2015
Activity Type
Education/Outreach/Engagement
Counties Affected
Dodge
Fillmore
Freeborn
Goodhue
Houston
Mower
Olmsted
Rice
Steele
Wabasha
Winona
Dodge
Fillmore
Freeborn
Goodhue
Houston
Mower
Olmsted
Rice
Steele
Wabasha
Winona
Project Overview
SELCO (Southeastern Libraries Cooperating) and Southeastern Minnesota Visual Artists (SEMVA) partnered to provide libraries a unique exhibit and programming opportunity entitled "easel: Experience Art in Southeastern Libraries". easel showcased artistic works by artists residing in the southeastern counties of Dodge, Fillmore, Freeborn, Goodhue, Houston, Mower, Olmsted, Rice, Steele, Wabasha, or Winona. The easel artwork reflects each artist's interpretation of a book, letter, or letters, authors, reading, or the library. The traveling exhibit will be showcased in libraries, schools and an art center throughout southeastern Minnesota from January 2014 through June 2015. SELCO required that all pieces be in-keeping with the theme and suitable for viewing by the general public. Any 3-D artwork could only be a maximum of 12x12x12 inches, and at least one of those dimensions had to be 12 inches. All 2-D artwork was required to be 12x12 inches, including frame. This unusual and limited size closely resembles the criteria from "Foot-in-the-Door" hosted every decade by the Minneapolis Institute of Art. The small and consistent size provides easier transport and enables all libraries to consider displaying the artwork, even those with very limited space. SELCO developed a detailed project timeline for the FY2014-FY2015 exhibit that included tasks related to the "Call for Artists," judging the art, exhibit preparations, and installing the exhibit on location. SELCO distributed an invitation to all area libraries seeking host sites for the biennial easel exhibit and selected 13 locations. SELCO staff worked with local staff to identify the most opportune time for hosting the exhibit. The final exhibit schedule includes 10 public libraries, two schools, and one art center (as requested by the public library).
Project Details
n/a
Legal Citation / Subdivision
Laws of Minnesota for 2013 Chapter 137, Article 4, Section 2, Subdivision 4
2014 Fiscal Year Funding Amount
$20,100
Other Funds Leveraged
$1,414
Direct expenses
$21,514
Number of full time equivalents funded
0.03
Proposed Measurable Outcome(s)

Library patrons will be exposed to new local artists and artistic media through the easel exhibit and related gallery talks. Individuals will be surveyed about how their perception of the library as a community center and public space may have been altered. Local artists will also be exposed through a new venue possibly selling artwork. SELCO will interview participating artists about their experiences in Southeastern libraries because of the easel exhibit.

Measurable Outcome(s)

SELCO solicited continuing support from SEMVA (Southeastern Minnesota Visual Artists). SELCO sought potential venues and, once selected, SELCO staff and SEMVA artists visited locations to determine the optimum viewing setup for the exhibit. SELCO issued a Call to Artists to over 3,000 individuals. Three independent artists, who had not submitted work for this exhibit, judged the artwork for the third biennial easel exhibit on October 28, 2013. From the work submitted, 31 pieces were selected, representing 10 of 11 southeastern counties. Promotional items including bookmarks, small and large posters, postcards, and exhibit catalogs were printed and distributed to all host locations, as well as to all area libraries as advance publicity. A larger supply was sent to each host location 4-6 weeks prior to the installation, as well as sample press releases to allow for concentrated publicity efforts leading up to and during the exhibit. A large mailing was also undertaken sending a general alert to approximately 3,300 library trustees, friends, and local officials. SELCO maintained a project specific easel website, http://easel.selco.info/ with exhibit calendar, news, and the artists' biographical information and statements. A news post followed each installation.

Source of Additional Funds

SELCO (Southeastern Libraries Cooperating), SEMVA (Southeastern Minnesota Visual Artists), Cannon Falls Library, Northfield Public Library, Spring Grove Public Schools, Houston Public Library, Owatonna Arts Center, St. Charles Public Library, West Concord

Project Manager
First Name
Ann
Last Name
Hutton
Organization Name
Southeastern Libraries Cooperating
Street Address
2600 19th St. NW
City
Rochester
State
MN
Zip Code
55901
Phone
(507)288-5513
Email
ahutton@selco.info
Administered By
Administered by
Location

1500 Highway 36 West
Roseville, MN 55113-4266

Phone
651-582-8200