The Ice: Expanding the Reach of Minnesota's 1st Urban Hip-Hop Format-KMOJ
The Ice is Minnesota's first Urban Hip-Hop format. This unique stations develops culturally specific programming. The station is geared towards the 18-24 year-old and like its sister station KMOJ, it is geared heavily towards serving the Twin Cities' African American community. In order to continue expanding its reach and impact, in FY20 and FY21 Legacy funds will be used to enhance the website for the Ice, fund the 24/7 stream giving even more Minnesotans access to the programming. Funds will also be used to attract more Minnesotans to this culturally specific programming through social media and marketing.
$1,775,000 the first year and $1,700,00 the second year are to the Association of Minnesota Public Educational Radio Stations for production and acquisition grants in accordance with Minnesota Statutes section 129D.19.Of this amount, $75,000 the first year is for the Veterans' Voices program to educate and engage communities regarding veterans' contributions, knowledge, skills and experiences with an emphasis on Korean War veterans.
An increase in the number of local artists and musicans that have their work showcased through public broadcasting that will now be reaching more Minnesotans because it will be available online. The project will directly engage members of the community in artistic/musical decisions by having live streaming programming which will allow for listener requests. More musicians will be able to report that they are earning more from their music.
Achieved proposed outcomes
$1,775,000 the first year and $1,700,00 the second year are to the Association of Minnesota Public Educational Radio Stations for production and acquisition grants in accordance with Minnesota Statutes section 129D.19.Of this amount, $75,000 the first year is for the Veterans' Voices program to educate and engage communities regarding veterans' contributions, knowledge, skills and experiences with an emphasis on Korean War veterans.
An increase in the number of local artists and musicians that have their work showcased through public broadcasting that will now be reaching more Minnesotans because it will be available online. The project will directly engage members of the community in artistic/musical decisions by having live streaming programming which will allow for listener requests. More musicians will be able to report that they are earning more from their music.
Achieved proposed outcomes