Northern Lights Music Festival, Festive Fourth, Music Concert
The intended outcome of the event tickets program is to create access to professional art (music and theatre) by providing free tickets to a live performance. Live art is dynamic; patrons can experience and be inspired by the energy that comes from a live performance. When patrons pick up free event tickets at the library they fill out a short survey answering questions about how many Legacy events they have attended, who they are attending with, how they heard about the tickets, if they could attend without these tickets and if they knew that Minnesota Arts and Cultural Heritage Fund paid for these tickets. Only one survey is filled out regardless of how many tickets are picked up at the library.
32 tickets were used for a 64% return rate. Our surveys indicated 10 of the patron groups that attended had never attended a Legacy funded event or had only attended one other event. 22 groups also indicated they would probably not be able to attend if these tickets were not available.
The Northern Lights Music Festival agreed to a 20% reduction in ticket price for reimbursement of tickets. This savings allows us to participate in more ticketed programs and issue more tickets to live performances. 12 libraries distributed tickets and 14 regional newspapers provided marketing through press releases, photos and interviews with artists and performers.