Nutcracker Ballet by the Minnesota Ballet
The intended outcome of the event tickets program is to create access to professional art (music and theatre) by providing free tickets to a live performance. Live art is dynamic; patrons can experience and be inspired by the energy that comes from a live performance.
Tickets for this program were still on the old system asking patrons to fill out an online form after the event.
218 tickets were used for a 73% return rate. 14 libraries (Aurora, Babbitt, Calumet, Cloquet, Duluth, Eveleth, Gilbert, Grand Marais, Hibbing, Hoyt Lakes, Moose Lake, Silver Bay, Two Harbors, and Virginia) distributed tickets in five counties.
The Minnesota Ballet agreed to a 20% reduction in ticket price for reimbursement of tickets. This savings allows us to participate in more ticketed programs and issue more tickets to live performances.
The following public libraries distributed tickets and provided additional promotion for the program: Aurora, Babbitt, Calumet, Cloquet, Duluth, Eveleth, Gilbert, Grand Marais, Hibbing, Hoyt Lakes, Moose Lake, Silver Bay, Two Harbors, and Virginia and approximately 16 regional newspapers.