MNHS launched several new marketing tools that spread the word of exhibitions and related programs supported by Legacy funding. A new MNHS programs and events magazine is reaching more Minnesotans than ever before, and a new partnership with the Star Tribune advertises MNHS programs twice per month next to the paper's new Minnesota history column by Curt Brown. Additional marketing through print, broadcast, outdoor, and online communications have also contributed to impressive gains in attendance and awareness of the Legacy-funded programs and exhibits presented by MNHS.