Outreach Effectiveness Tracking
News releases sent to media outlets across the state will result in regular and prominent media coverage about Legacy-funded programs.
Overall media coverage during the tracking period covered by this contract increased from 647 Parks and Trails stories in statewide news media in 2010 to a total of 673 Parks and Trails stories in 2011. To cite a specific example, when the DNR issued a news release about the “I Can Camp!” program in 2010, the media tracking service reported coverage by at least 18 media outlets, including the Star Tribune, WCCO TV, Minnesota Public Radio, the Rochester Post-Bulletin, the Duluth News Tribune, St. Cloud Times, the Brainerd Dispatch, and the Fergus Falls Journal.