Outreach and Education Grant- Central Minnesota Water Education Alliance
The project created two media ads (to be used in newspaper, radio, billboard, and online) focusing on contaminants of emerging concern, generate education material for the Central Minnesota Water Education Alliance (CMWEA) display library, and purchase education materials and kits to be used at area water festivals.
This coalition of central Minnesota cities, counties and other organizations provides educational outreach to promote water quality and stewardship. Their mission is to develop and implement educational programs to encourage people in central Minnesota to protect their water resources through awareness and simple behavior changes. CMWEA uses a variety of methods to spread its messages, such creating a Top Ten Water Protection Tips blog, media ad campaigns, and electronic billboard.
CMWEA created media ads for four of their ten Top Ten Water Protection Tips, with a month long media campaign for each tip. They used MDH grant money to create two more ads focused on CECs. The money also went to informational materials surrounding Pharmaceutical Drop Box locations in the region. CMWEA created educational kits for youth on the subject of CECs that they used at local water festivals. These materials allowed CMWEA to reach out and educate various age groups, especially youth, on CECs.
$1,020,000 the first year and $1,020,000 the second year are for addressing public health concerns related to contaminants found in Minnesota drinking water for which no health-based drinking water standard exists.
The project proposed to create two media ads (to be used in newspaper, radio, billboard, and online) focusing on contaminants of emerging concern, generate education material for the Central Minnesota Water Education Alliance (CMWEA) display library, and purchase education materials and kits to be used at area water festivals.
CMWEA created media ads for four of their ten Top Ten Tips, with a month-long media campaign for each. They created two additional ads focused on CECs.
CMWEA created informational material for Pharmaceutical Drop Off boxes and educational kits for youth.