Wheel and Cog's Ex-S.T.R.E.A.M. Expansion

Measurable Outcomes for Ex-S.T.R.E.A.M. Expansion:
1. The Association of Children's Museum has outlined assessment standards for Wheel and Cog to assess the impact and success answering these broad questions:
-Do we create an environment where children learn, are families engaged and challenged, and do we create a memorable experience? First we will create a list of goals and anticipated outcomes, These include:
The frequency we will collect data daily for the first week, then once a week for a month through the duration of the grant.
a) We will use our digital tracking system to track attendance (guest, member) figures (number of guests, zip code, demographics, diversity and special accommodations attendances (eg: immunocompromised/disability/social hardship).
b) We will track the new Outreach Program, location, event participation numbers, social media posts and Google Analytics, anonymous feedback and verbal feedback.
c) Anonymous survey feedback from program participants and parents/teachers/organizations (QR Code survey) to determine if the new S.T.R.E.A.M. program/exhibits are meeting outcomes and goals outlined.
d) Interviews with volunteers and program partners to help determine the effectiveness of the exhibits/programs.
e) Dot feedback from children who played in the new exhibit spaces to capture immediate response/feedback regarding whether or not we are meeting the goals for our youngest community members/audience.
f) Time spent playing in the new exhibit. (eg: longer time spent in an exhibit is a complement!)
g) Accessible website/social media and marketing materials/exhibit signage ?meets the needs of our community and region seen by increased ?engagement on social media, ?hits on our website (Google ?Analytics)
h) Staff and board member observations of activity and impact. (observations of how well the exhibit/program meets the goal to create an environment where children learn, families are engaged and challenged, and create opportunities for memorable experiences.
-Observation and visitor feedback will be collected using a specified QR Code with a standard set of evaluation questions, mostly paragraph or short answer style feedback. The QR code results, attendance figures, dot feedback and participant feedback will be reviewed by the Executive Chair and Museum Educator. The feedback will allow the museum to make better informed decisions on programs and exhibits. We will collaborate with evaluation consultants who will provide additional support in data gathering including community-wide surveying, one-on-one interviews and innovative formal exhibit observation methods.