Two-Year Operating Support Grant

With the support of Arrowhead Regional Arts Council operating grant, Big Time Jazz Orchestra will develop and execute professional branding/marketing campaign to grow artist and audience bases with the intention of increasing visibility in the Arrowhead community as demonstrated by professional materials produced and increased artist and community participation by February 2018. Objectives: Given Arrowhead Regional Arts Council grant support, Big Time Jazz Orchestra will hire and develop a contemporary and user friendly website that creates measured increase in public viewing and engagement and internal administrative communications by April 30, 2016. Given Arrowhead Regional Arts Council grant Big Time Jazz Orchestra will develop professional brand brochure, posters, mailing list, press releases and marketing tools by August, 2016. Given the Arrowhead Regional Arts Council grant Big Time Jazz Orchestra will hire a part time staff by March 2016 to help develop greater community engagement with the branding and marketing strategies needed develop and achieve continued growth and appreciation for Jazz Music for the next decade. Big Time Jazz Orchestra will assess several areas at the end of the two year operating grant. At the end of the two years, one objective/ goal will be met if the organization has tangible promotion or marketing tools for outreach to the community to increase participation and ticket sales. At the time of this grant submission, the organization does not have a professional mission statement brochure or other marketing tools to raise the awareness level in the community or surrounding area with face to face or personal contact. The grant will provide the capital for design of brochure, programs, posters, calendars, envelope to broaden the audience and participation in the community. One goal or outcome will be met when these quality products are designed and distributed in the community. The next outcome to be measured will be data collection in concert ticket sales, student workshop participation, website hits, area advertisements, and mailing lists increase. The establishment or hiring of a part time staff with board member participation is another component or measurement tool to help with documentation and in the designated reports to Arrowhead Regional Arts Council.