Two-Year Operating Support Grant
ACHF Arts Access
The Communications Coordinator role will allow us to take a multi-year leap forward in our communications over the next 8 to 12 months. The additional skill and capacity created will allow us to fully execute and implement the marketing plan created by Zeitgeist Arts and Steam Creative. By the end of the first year of this position, Zeitgeist Arts will have done the administrative legwork and be positioned to fully engage with the community via all available media and marketing means. In the long term, this will result in increased revenue across our cafe, cinema and theater venues. This increased revenue will provide the funds to sustain the Communications Coordinator position, as well as sustain and grow our organization. It will also result in a benefit for the artistic community as we will have the ability to increase programming, increase the audience for those pieces of programming and provide more and more ways for artists to showcase their work, and be paid for their work. The marketing plan designed by Zeitgeist Arts and Steam Creative (and attached to this application) provides a detailed, organized and measurable roadmap for the Communications Coordinator to follow. Via regular meetings with the Creative Director and other key management staff, priorities will be assigned, goals will be met, and progress will be made. Our goal over the first 8 to 12 months is to accomplish 75% or more of this marketing plan, and have a maintenance and expansion model in place to sustain the communications work we've done and expand on it. To measure our long term goal of increased revenue and programming capacity for area artists, we will review and evaluate box office receipts, and compare them with similar events from previous years. We will also compare the monthly and yearly amount of programming against previous years.
Continued to build our storytelling tools & better integrated the entirety of our programming through the following methods: -Full year-end report will be available for this report (If not, we can send the November Year end campaign information) -Monthly Newsletter, will/do include videos -Impact Emails -With development of new website, all of our social media pages are connected to the same website -Common logos across all pages -Staff Newsletter, Reworking Managers Meetings Agendas (to ensure these meetings have take-aways), Pairing off appropriate staff members in smaller groups to get work accomplished -Systemizing How-To’s for job functions, for future and current roles, documenting staff roles (Consistent log-in information, well documented processes) -More consistent cross promotion of messaging and events between entities within the building - screen ads, menus, table tents.
Other, local or private