Two-Year Operating Support Grant

Project Details by Fiscal Year
2015 Fiscal Year Funding Amount
$11,840
Fund Source
Arts & Cultural Heritage Fund
Recipient
North Shore Music Association
Recipient Type
Non-Profit Business/Entity
Status
In Progress
Start Date
February 2015
End Date
April 2017
Activity Type
Grants/Contracts
Counties Affected
Cook
Cook
Project Overview
Two-Year Operating Support Grant
Project Details
Operations Support for 2015 and 2016. The North Shore Music Association will focus on increasing our name recognition and growing our membership and audience bases in 2015 and 2016 through the following measures: working with a marketing and branding consultant; contracting a design for a new, expanded brochure and printing the brochure; contracting design and construction of a new media-interactive website; hiring a videographer and a photographer to provide media for our new brochure and website; expanding our advertising area by placing ads in Duluth and Thunder Bay periodicals; and increasingly our brochure mailing to our community beyond just current North Shore Music Association members.
Competitive Grant Making Body
Board Members and Qualifications
Erling Ellison: jewelry designer and creator, speech coach and judge, director of Garrison Art Fair; Ken Bloom: Director of Tweed Museum of Art, University of Minnesota-Duluth; Janeen Carey: vocalist, retired Hibbing Community College librarian and information media specialist; Kate Fitzgerald: Program Director North Shore Music Association, writer; Peter Pestalozzi: furniture maker, wood worker; David Beard: Assistant Professor University of Minnesota-Duluth writing studies; Mark King: actor, theater reviewer, musician; Adam Guggemos: graphic designer, art events promoter; Michelle Ronning: jewelry designer and maker; John Gregor: photographer, art educator, community art advocate; Ann Russ: music performer, community song leader, choir director, workshop leader, past director and founder of North Shore Music Association; Tara Makinen: Executive Director of Itasca Orchestra and Strings, musician; Dana Mattice: Development and Communications Director of The Art Institute Duluth, Shannon Sweeney: stage manager for Duluth Playhouse and former production manager for the Minnesota Ballet; Moira Villiard: visual artist and student of arts and communication at University of Wisconsin-Superior.
Advisory Group Members and Qualifications
Erling Ellison: jewelry designer and creator, speech coach and judge, director of Garrison Art Fair; Ken Bloom: Director of Tweed Museum of Art, University of Minnesota-Duluth; Janeen Carey: vocalist, retired Hibbing Community College librarian and information media specialist; Adam Guggemos: graphic designer, art events promoter; Michelle Ronning: jewelry designer and maker; John Gregor: photographer, art educator, community art advocate; Ann Russ: music performer, community song leader, choir director, workshop leader, past director and founder of North Shore Music Association; Tara Makinen: Executive Director of Itasca Orchestra and Strings, musician; Dana Mattice: Development and Communications Director of The Art Institute Duluth; Moira Villiard: visual artist and student of arts and communication at University of Wisconsin-Superior.
Conflict of Interest Contact
Arrowhead Regional Arts Council, Robert DeArmond (218) 722-0952
Legal Citation / Subdivision
Laws of Minnesota 2013, Chapter 137, Article 4, Section 2, Subdivision 3
Appropriation Language

ACHF Arts Access

2015 Fiscal Year Funding Amount
$11,840
Other Funds Leveraged
$39,880
Direct expenses
$51,720
Proposed Measurable Outcome(s)

Our goal is to increase our member and audience bases through the following methods: website redesign that appeals to a broader public; a new, larger and more illustrative North Shore Music Association brochure, mailed to a wider portion of our community than in past years; and ads placed in Duluth and Thunder Bay publications for all of our events (not just primarily in Cook County, as in past years). The outcomes will be directly measured by tallying increases in our membership base and event ticket sales, and through monitoring the number of hits to our new website. Over the next two years, the outcome of our two-year plan will be directly measured by tallying increases in our membership and ticket sales, and through monitoring the number of hits to our new website. We will also conduct a survey to gain community feedback about our new website, and to solicit suggestions for improving our website, as well as our other marketing and advertising efforts. The feedback from this survey will help us to better evaluate our overall efforts.

Description of Funds
Source of Additional Funds

Other, local or private

Recipient Board Members
Wayne Russ, Chel Anderson, Susan Lappi, Greg Tofte, Cheryl Larson, Myron Bursheim, Veronica Weadock, Kris Garey, Philis Anderson, Carl Solander, Roger Linehan
Project Manager
First Name
Kate
Last Name
Fitzgerald
Organization Name
North Shore Music Association
Street Address
PO Box 1376
City
Grand Marais
State
MN
Phone
(218) 387-1272
Email
music@boreal.org
Administered By
Administered by
Location

Griggs Midway Building, Suite 304,
540 Fairview Avenue North,
St. Paul, MN 55104

Phone
(651) 539-2650 or toll-free (800) 866-2787
Email the Agency
Location

424 West Superior Street, Suite 104
Duluth, MN 55802

Phone
Project Manager: Rebecca Graves
218-722-0952
Email the Agency