Two-Year Operating Support Grant

We have two goals for our aggressive Branding/Marketing Campaign. 1. We expect to increase our audience attendance by 20% or by about 1000 people over a two year period. 2. We expect to increase participation by new actors, directors and musicians by 20% or about 20 people over the next two years. This goal reflects numbers for adult participation specifically. Our children's theater participation is already at capacity. Our full-time General Manager keeps very good records of the number of audience members attending, as well as those artists who audition and participate in our productions. With our new online marketing campaign, we will be able to track the number of specific people who see our ads, those who click through to our website or purchase tickets. We will also know if our marketing is working by the communications of our patrons. We will conduct surveys on paper, as well as verbally while we visit with our patrons in the reception area and in the lobby as they enter and exit the theater. We find that people like to tell us what they have seen in our efforts to advertise. This personal feedback is extremely important. We will continue to record the number of people who attend our auditions over the next few years, as well as the number of directors applying to take charge of a production and compare those numbers to past years. As important as our audience numbers are, it is even more important that we keep our artists (actors, directors and musicians) numbers climbing to continue the high quality work for which we are so well known.