Toys of the '50s, '60s and '70s Exhibit

Project Details by Fiscal Year
2014 Fiscal Year Funding Amount
Fund Source
Arts & Cultural Heritage Fund
Minnesota Historical Society
Recipient Type
Non-Profit Business/Entity
In Progress
Start Date
July 2013
End Date
June 2015
Activity Type
Counties Affected
Legal Citation / Subdivision
Session Law Reference: Laws of Minnesota 2013, Regular Session, chapter 137, article 4, section 2, subdivision 5, (b) (2) Programs
Appropriation Language

Programs: $5,525,000 the first year and $5,675,000 the second year are for programs and purposes related to the historical and cultural heritage of the state of Minnesota, conducted by the Minnesota Historical Society.

2014 Fiscal Year Funding Amount
Direct expenses
Administration costs
Number of full time equivalents funded
Proposed Measurable Outcome(s)

Attendance: over 2,000 people anticipated to participate in FY14 programs, which will generate significant media attention for MHS.

Exhibit attendance: 128,610, Visitor Rating: Adult visitors EX/VG: 94%, Family visitors EX/VG: 96%; Increased MN Knowledge: Adult visitors: 59%, Family visitors: 65%; Net Promoter Score: Adult visitors +51, Family visitors +66
Results: Will use programs as test cases for Lifelong Learning strategy.

Recipient Board Members
"Minnesota Historical Society Governing Board:

William R. Stoeri, President
Missy S. Thompson, Vice President
Ruth Huss, Vice President
D. Stephen Elliott, Secretary
Dean M. Nelson, Treasurer

Suzanne Blue
Brenda J. Child
Robert Bruininks
Judith S. Corson
D. Stephen Elliott
Phyllis Rawls Goff
William D. Green
David R. Hakensen
Ruth S. Huss
Martha Kaemmer
Dennis L. Lamkin
David M. Larson
Charles Mahar
Dean M. Nelson
Elizabeth M. Nordlie
Dennis Nguyen
Peter R. Reis
Hussein Samatar
Simon Stevens
Susan Kenny Stevens
William R. Stoeri
Karen Wilson Thissen
Missy Staples Thompson
Eleanor Winston

Mark Dayton, Governor
Yvonne Prattner Solon Lieutenant Governor
Mark Ritchie, Secretary of State
Lori Swanson, Attorney General
Rebecca Otto, State Auditor"
Project Overview
The exhibit told the stories of the toys of the baby boom era--of the kids who played with them, the adults who bought them, the child-rearing experts who judged them, and those who invented, packaged and advertised them--reflecting the rhythms of American life. Minnesota originals such as Tonka, Gumby, Twister and Cootie were highlighted. The 5,000-square-foot exhibition opened at the Minnesota History Center on May 24, 2014, and ran through January 4, 2015.
Project Manager
First Name
Last Name
Organization Name
Minnesota Historical Society
Street Address
345 Kellogg Blvd. W
Saint Paul
Zip Code