Southern Minnesota History Co-op Marketing Plan
To develop a marketing plan for the Southern Minnesota History Co-op.
Partners: Goodhue County Historical Society, Nicollet County Historical Society, Rice County Historical Society, Steele County Historical Society, Waseca County Historical Society
The five partners will increase their organizational capacity and reach new audiences throughout Minnesota by improving their collaborative and individual marketing efforts. This will include sharing advertising costs and using cross-promotional efforts to bring visitors to the five sites. The marketing efforts will have a secondary effect of increasing revenue sources, which can be directed towards increased programming, exhibits, and collections preservation. It is anticipated that the co-op marketing model could be applied to other regional groups. The partnership:s three goals are to: 1. Establish sustainable models for policy, governance, and finances for a local history co-op. 2. Conduct a branding effort to clearly define the new partnership and develop a marketing plan that tells the story of all organizations. 3. Conduct long-range planning for the group to identify additional collaborative programs and marketing outreach efforts for the co-op.
$2,000,000 the first year and $2,000,000 the second year are for partnerships involving multiple organizations, which may include the Minnesota Historical Society, to preserve and enhance access to Minnesota's history and cultural heritage in all regions of the state.
Available upon request. Contact:email@example.com
We were able to meet our short term and intermediate goals through the adoption of a Memorandum of Understanding between the partners through October 31, 2017 and the completion of this project. As far as long term goals, SoMN History is still in the early stages of achieving those. As a group, we have completed some group purchases for archival supplies and will be discussing further initiatives for 2017 and beyond.
Available upon request, firstname.lastname@example.org