Rural and Community Art Project Grants

The goal of this project is to continue to improve the quality of our shows in our quest to 'bring the Northland's stories to the world'. The internet is a crowded place so we must continue to improve the quality of our writing, directing, acting and sound effects art if we are to earn a larger audience, and fulfill our mission for our artists, our audience and our community. There are website metrics that can indicate whether or not the quality of our shows is improving. Google Analytics provides a variety metrics to give site owners a better understanding of how their website is being used. Two of these are Pages per Session, which records how many pages of your website visitors viewed during their visit, and Average Session Duration, which measures how long visitors stayed on your site before leaving. At the time of this application, our Page/Session reading was 1.51 and our Average Duration stood at 50 seconds. Both of these metrics have been static for some time. I believe we can raise our Page/Session to 1.6 and our Average Duration reading to over a minute. We are a dramatic arts company. We tell stories that are rendered as sound files. When people come to our website, we get them listening to our shows as quickly and as easily as possible. It follows that if our stories were more engaging, the audience will listen longer.