Project Grant - Round 3
ACHF Arts Access ACHF Arts Education
A primary criterion for success would be an equal or greater audience size compared to last season’s Youth Sing Out collaborative concert. Positive survey feedback is another factor in determining the success of the event. We will be looking for a favorable audience reaction – verbal and non-verbal (e.g. standing ovation). One more indication of success is increased activity on our social media profiles.Counting ticket sales is one of the evaluation methods that we will use to determine if our marketing and promotional materials were effective. An observed increase in audience size over last year would indicate success. Surveys will be used to determine how we can serve our audiences better at this and future concerts. A paper survey will be inserted into each Youth Sing Out concert program, while the online survey will appear as a link in the program, along with the website address and a QR Code for those patrons who use smartphones. Both the paper and online results will be tabulated into a spreadsheet and read amongst the staff of Youth Chorale of Central Minnesota and its Board of Directors. We will be looking for 90% of 4’s and 5’s (5 = Excellent) on the feedback responses and roughly 10% (or more) total response from our audience. Audience reactions will be observed during and after the concert and in the weeks to come, new verbal reactions will help us determine whether anything different needs to be done in preparation for next year’s collaborative concert. A non-verbal standing ovation at the close of the concert will signify favorable audience reaction. An increase in activity on our social media profiles will point to the success of the event and to the awareness of the choir(s) in general. We will count the number of Facebook “likes” and Twitter “follows” on our sites. We anticipate over 400 views post-concert on our Facebook page, and all post-concert status update replies will be read.
The audience size for Youth Sing Out this year was fairly comparable to last year’s audience. We were hoping for greater numbers, seeing as the venue was increasingly larger, but the number of tickets sold was fairly close to last year. We are, however, seeing growth as we continue to present this concert, so we consider that a success. This year, we opted to do a survey to determine how we can serve our audiences better at this and future concerts. Each survey was inserted into the concert program and a public verbal announcement was made before the start of the concert which also directed patrons with smartphones to scan the QR code on the back of the program and be taken directly to the website if that is how they preferred to fill out the survey. The outcome of the survey was exactly what we were hoping for – 4’s and 5’s (Excellent). Positive survey feedback demonstrates not only a successful concert, but it means that Youth Chorale of Central Minnesota is meeting a need in the community with the Youth Sing Out concert. Audience reactions were observed during and following the concert. A standing ovation after the closing song indicated that this concert was met with favor and the Central Minnesota community was impressed with the caliber of singing from its local youth. We saw an increase in the number of “likes” on the Youth Chorale Facebook page, as well as an increase in the number of people who saw our posts leading up to the concert, the day of, as well as the day after. Our original grant proposed over 400 views on the Facebook page, and we saw 856 views! All replies to the posts were extremely favorable, which indicates success.
Other, local or private