Project Grant
ACHF Arts Access ACHF Arts Education
1) We expect 250 adults and 50 students to attend. 2) We expect that 150 of the patrons - roughly half - will stay for the 20-30 minute Q and A. Of these 150, we anticipate 25 will be dance students and will notate that they now know more about the road to becoming a professional dancer than they did prior to the performance. We anticipate half of the attendees will complete the survey, and they will notate that they WOULD NOT have driven to the twin cities to see Houston Ballet II perform. We will 1) have our ticket data from the ticketing system, 2) be able to see visually how many people stayed for the Q and A, and 3) have the physical surveys to count and compile.
We used a survey handed out to patrons and ticket data and post-show observation to measure whether or not we had achieved out intended outcomes. We exceeded our attendance goal by 10% - a total of 333 instead of a projected 300. Of those, the balance of students and adults was different than expected. There were more students and fewer adults than projected. We also gave away complimentary tickets to dance students during the final 10 days prior to the performance, as attendance was weak. The increase in comp tickets led to less revenue generated than predicted - roughly 20% less. Close to 1/3 of attendees filled out the survey, which is attached. 60% of those who filled out the survey do NOT live in the 4-city immediate area of St Cloud, Sauk Rapids, Sartell and Waite Park. Roughly 1/3 of attendees stayed for the Q and A following the performance.
Other, local or private