Project Grant

Measurable outcomes: 1. Increased attendance at regular Art Crawls throughout the year. We want to keep attracting record numbers of attendees, always expanding our audience. The additional excitement of the summer Crawl draws more people, who will then be inspired to come again. The expanded advertising we will be able to do will also add to the increased attendance. 2. Increased public awareness and familiarity with regional artists, musicians, writers, and arts organizations. Organizations will have the opportunity to promote their seasons; patrons will develop relationships with artists and purchase their work. 3. Expanded organizational competence and marketing effectiveness for the Collaborative. Our summer intern(s) will build on the strides already made, exploring new opportunities in print, radio, and social media advertising. Interns will benefit as well, learning the ins and outs of arts management and promotion. 4. Increased diversity of participating artists. We hope to add at least 2 artists or groups of ethnic diversity to our participants. In previous years, this goal has not been effectively achieved. This year with Hands Across the World, we may have an avenue for success.Evaluation Plan/Methods: 1. We will count patrons who come to the Art Crawl. Since we have attendance estimates from previous crawls, we can compare and evaluate the results. 2. We will survey patrons, artists, venues, and organizations participating in the crawl to evaluate this years’ experience measure increase in public awareness. We will ask how they found out about the crawl to gauge our marketing efforts. 3. As a group we will assess the experience of the 2014 Sizzling Summer Art Crawl, evaluating what we learned, the systems that were produced that will lead to sustainability, what went well and what opportunities remain. 4. We will track the impact of the new ethnically diverse artists and groups.