Park System Marketing
Project Details by Fiscal Year
2021 Fiscal Year Funding Amount
$0
2020 Fiscal Year Funding Amount
$49,651
Fund Source
Parks & Trails Fund
Recipient
Dakota County
Status
Completed
Start Date
July 2019
End Date
June 2023
Counties Affected
Dakota
Project Overview
Implement an integrated brand awareness and marketing campaign to increase awareness and familiarity of the park system service offerings to Dakota County residents and increase new use throughout the regional park system. The campaign will use print, digital and other media strategies to inform a broad and diverse audience with targeted approaches appropriate for those audiences.
Project Details
Jurisdiction wide
Competitive Grant Making Body
Project Details: 2021 Fiscal Year
Legal Citation / Subdivision
M.L. 2019, 1st Special, Chp. 2, Art. 3, Sec. 4 (SFY 2021) PTLF
Appropriation Language
Sec. 4 METROPOLITAN COUNCIL $19,819,000 $20,277,000
2021 Fiscal Year Funding Amount
$0
Proposed Measurable Outcome(s)
Number of unique marketing products developed (print, digital, or other).
Measurable Outcome(s)
Funds reallocated
Recipient Board Members
County Board
Project Details: 2020 Fiscal Year
Legal Citation / Subdivision
M.L. 2019, 1st Special, Chp. 2, Art. 3, Sec. 4 (SFY 2020) PTLF
Appropriation Language
Sec. 4 METROPOLITAN COUNCIL $19,819,000 $20,277,000
2020 Fiscal Year Funding Amount
$49,651
Number of full time equivalents funded
0
Proposed Measurable Outcome(s)
Number of unique marketing products developed (print, digital, or other).
Measurable Outcome(s)
175 marketing products developed reaching 22,961 people.
Recipient Board Members
County Board
Project Manager
First Name
Niki
Last Name
Geisler
Street Address
13525 Mississippi Trail?
City
Hastings
State
MN
Zip Code
55124
Phone
952-891-7088
Email
niki.geisler@co.dakota.mn.us
View Project Website
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