Organizational Development
Organizational Development
SCSO 2021-2022 Marketing Initiative, The SCSO will hire Gaslight Creative to create a marketing campaign for our 2021-2022 season and redesign our website.
Buddy King: CMAB Board Char, St Cloud Playwright, percussionist, teaching artist, engaged in numerous youth arts initiatives in the community; Linda Brobeck: CMAB Board Vice Chair, Minnesota visual artist and owner of Crow River North, LLC., has served on a number of non-profit boards; Sean Donahue: CMAB Board Tresurer, Performing arts technician; Professional light and sound designer, operator and trainer; Musician with musical instrument, equipment retail experience; Large event and project manager; Denise Todd: CMAB Board Member, Dance Valdosta State University; U.S. Air Force Veteran, Geospatial Intelligence Analyst; undergraduate at St. Cloud State University pursuing a Major in Community Health; Jo McMullen-Boyer: CMAB Board Member, Station Manage of KVSC Radio, Grant writer, Music Concert Projucer, Community Events Organizer; Spencer Madsen: CMAB Board Member, Writer; educator; theatrical performer; aspiring filmmaker and visual artist; B.A. in English Education; M.A. in American Literature; orchardist at Clear Lake Cider; Gretchen Boulka: CMAB Board Member, Director of Performing Arts at Paramount Center for the Arts, arts administrator with background in development, special events, program management, marketing and communications; musician, member of the Association for Performing Arts Professionals (APAP) and on the Board of Directors for Minnesota Presenters Network; Tanya Piatz-Sandberg: CMAB Board Member, Visual Merchandiser with 3D display experience, fashion, event execution, and corporate shop concepts; 2D visual artist specializing in illustration and photography
Buddy King: CMAB Board Char, St Cloud Playwright, percussionist, teaching artist, engaged in numerous youth arts initiatives in the community; Linda Brobeck: CMAB Board Vice Chair, Minnesota visual artist and owner of Crow River North, LLC., has served on a number of non-profit boards; Sean Donahue: CMAB Board Tresurer, Performing arts technician; Professional light and sound designer, operator and trainer; Musician with musical instrument, equipment retail experience; Large event and project manager; Denise Todd: CMAB Board Member, Dance Valdosta State University; U.S. Air Force Veteran, Geospatial Intelligence Analyst; undergraduate at St. Cloud State University pursuing a Major in Community Health; Jo McMullen-Boyer: CMAB Board Member, Station Manage of KVSC Radio, Grant writer, Music Concert Projucer, Community Events Organizer; Spencer Madsen: CMAB Board Member, Writer; educator; theatrical performer; aspiring filmmaker and visual artist; B.A. in English Education; M.A. in American Literature; orchardist at Clear Lake Cider; Gretchen Boulka: CMAB Board Member, Director of Performing Arts at Paramount Center for the Arts, arts administrator with background in development, special events, program management, marketing and communications; musician, member of the Association for Performing Arts Professionals (APAP) and on the Board of Directors for Minnesota Presenters Network; Tanya Piatz-Sandberg: CMAB Board Member, Visual Merchandiser with 3D display experience, fashion, event execution, and corporate shop concepts; 2D visual artist specializing in illustration and photography
ACHF Arts Access
1. Increase community awareness of and interest in the SCSO through professional marketing. 2. Create a new larger and more user friendly website for the SCSO. 3. Create templates and marketing plans for future marketing. We will measure website visits, the opening rate on e-blasts, increased interest and following the Facebook page, reports of engagement with the graphics and season concept, and stakeholder reports of satisfaction with the new website.
Reengaged stakeholders post pandemic with attractive marketing and graphics. More attractive website, social media, and print marketing materials. Increased website functionality. Received graphics library, templates, marketing schedules, and training. Audience returned at about 2/3 two-thirds of 2019 levels. Increased clicks and opens on e-blasts, Facebook posts. Positive website feedback.
Other,local or private