ACHF Arts Access
Exploration and implementation of optimal branding and marketing strategies for Great River Chorale. Knowledge of best practices for online promotion, public relations and dealing with choral and other musical competition in the area. Exploration of various social media channels and guidelines for marketing through those channels. Knowledge of metrics accessible through internet marketing and social media. Creation of a social media marketing strategy for Great River Chorale.Assignments throughout the course of the four week series will assess knowledge gained through practical application. Assignments include: brand identification, identifying marketing relationships with various stakeholders, website analysis, creation of a communications dashboard, creation of a structured promotional plan. After implementation of new tools and strategies learned from the sessions, Great River Chorale will compare responses to new efforts to those of previous seasons to evaluate success.
The use of online promotional tools and strategies is proving a successful inexpensive or free promotional strategy for Great River Chorale. Metrics available on these sites allow us to adjust communications in real time to various stakeholders, resulting in increased advanced ticket sales and increased audience size as measured by over 150 more attendees at our holiday concert this year. New communications dashboards reflecting the impact of our online presence aid planning and evaluation of Great River Chorale programs.