Minnesota's Legacy

Organizational Development

Project Details by Fiscal Year
2015 Fiscal Year Funding Amount
$100
Fund Source
Arts & Cultural Heritage Fund
Recipient
Great River Chorale
Recipient Type
Non-Profit Business/Entity
Status
Completed
Start Date
October 2014
End Date
November 2014
Activity Type
Grants/Contracts
Counties Affected
Stearns
Stearns
Legal Citation / Subdivision
Laws of Minnesota 2013, Chapter 137, Article 4, Section 2, Subdivision 3
Appropriation Language

ACHF Arts Access

2015 Fiscal Year Funding Amount
$100
Other Funds Leveraged
$0
Direct expenses
$100
Administration costs
$0
Number of full time equivalents funded
0
Proposed Measurable Outcome(s)

Exploration and implementation of optimal branding and marketing strategies for Great River Chorale. Knowledge of best practices for online promotion, public relations and dealing with choral and other musical competition in the area. Exploration of various social media channels and guidelines for marketing through those channels. Knowledge of metrics accessible through internet marketing and social media. Creation of a social media marketing strategy for Great River Chorale.Assignments throughout the course of the four week series will assess knowledge gained through practical application. Assignments include: brand identification, identifying marketing relationships with various stakeholders, website analysis, creation of a communications dashboard, creation of a structured promotional plan. After implementation of new tools and strategies learned from the sessions, Great River Chorale will compare responses to new efforts to those of previous seasons to evaluate success.

Measurable Outcome(s)

The use of online promotional tools and strategies is proving a successful inexpensive or free promotional strategy for Great River Chorale. Metrics available on these sites allow us to adjust communications in real time to various stakeholders, resulting in increased advanced ticket sales and increased audience size as measured by over 150 more attendees at our holiday concert this year. New communications dashboards reflecting the impact of our online presence aid planning and evaluation of Great River Chorale programs.

Description of Funds
Recipient Board Members
Kate Gardner, Dennis Douma, Jennifer Pearson Hennen, Connie Taylor, Stephen Fuller, Maureen McCarter
Project Overview
Organizational Development
Project Details
e-chorus Marketing and Communications sessions
Project Manager
First Name
Deborah
Last Name
Ferrell
Organization Name
Great River Chorale
Street Address
PO Box 945
City
St Cloud
State
MN
Zip Code
56302
Phone
(320) 515-4472
Email
greatriverchorale@gmail.com
Competitive Grant Making Body
Board Members and Qualifications
Chris Rasmussen: Minnesota Citizens for the Arts Board Member, College of Saint Benedict/Saint John's University Fine Arts Programming Advisory Council Member; Mike Carlson: Art Teacher, Fall Musical Director, Potter; Leslie Hanlon: Director of Fundraising and Marketing for the College of Saint Benedict/Saint JohnÆs University Fine Arts Series; Doug Lien: Watercolorist, Member of the Central Minnesota Watercolorists, Member of Artists of Minnesota, Community Education Art Class instructor; George Minerich: Photographer, local arts center and photography club volunteer, environmental professional.
Advisory Group Members and Qualifications
Chris Rasmussen: Minnesota Citizens for the Arts Board Member, College of Saint Benedict/Saint John's University Fine Arts Programming Advisory Council Member; Mike Carlson: Art Teacher, Fall Musical Director, Potter; Leslie Hanlon: Director of Fundraising and Marketing for the College of Saint Benedict/Saint JohnÆs University Fine Arts Series; Doug Lien: Watercolorist, Member of the Central Minnesota Watercolorists, Member of Artists of Minnesota, Community Education Art Class instructor; George Minerich: Photographer, local arts center and photography club volunteer, environmental professional.
Conflict of Interest Disclosed
No