Operating Support

1. Goal – Increase annual audience for combined Hutchinson Center for the Arts programs, events and exhibits to 5,000 annually by December 2017 Outcome- a. After School Art Club and Summer Art Class offerings are currently filling to available class limits –build organizational capacity to provide 2 sections of each class. b. Develop successful adult education series that fill to capacity, secure funding/financial gifts to bring in professional artists/artisans/educators. c. Develop a Mobile Community Outreach Program - Identify under-served populations in an effort to create a thriving mobile arts program to expand services and the diversity of our audience including youth, elderly, and rural schools/communities. d. Visual Exhibits - Become recognized as a regional hub/destination for the visual arts – drawing audiences from throughout the region and metro area. Develop an annual calendar 12 months in advance in an effort to better promote and recruit high quality visual art displays. e. Community Events/Outreach – Continue to build on successful community events/outreach programs including ARToberfest, HYPE15, BART Box, Open Mic and other events to increase community interest and participation. 2. Goal - Diversify and increase earned income to maintain consistent income source by December 2017. a. Increase income through facility rentals for private events/meetings to $15,000 annually. b. Expand the footprint and visibility of our Consignment Gift Cases to increase sales by 50% (70% of all sales go to artist and 30% to benefit art center). c. Add gift merchandise/items that are purchased wholesale and do not require artists’ consignment payout. d. Bring in 3-5 ticketed performances per year for general audiences. e. Increase youth classes to 10 summer class sessions and double after school art club from 1 section per class to 2 sections per class. 3. Prepare and develop a viable action plan by December 2017 for a potential venue change in 3-5 years. Outcomes: a. Established Facility Planning Team. b. Needs analysis plan determined for us, partner groups, and the community. c. Research viable funding sources in an effort to establish a building fund. Goal 1 Evaluation: Record keeping to monitor attendance numbers. When appropriate, participant evaluations will be solicited feedback to determine constituent interest/need on future programs (for example: youth and adult classes, performances). Exhibits/programs and events will be promoted through regional arts calendars, social media, website and our newsletter – monitoring demographic insights/data will help identify which resources are best for particular events/programs. Goal 2 Evaluation: Record keeping of sales and facility rentals to ensure progress is occurring. Monitoring of gift shop inventory and sales – to establish and identify items with strong sales. New marketing attempts (ads, newsletters) will be monitored to ensure outcomes yield higher sales in facility rentals and retails sales. Goal 3 Evaluation: The Board will be developing short and long term bench marks and timelines in early 2016 to establish a viable and effective timeline to meet facility goals.