Operating Support

During the two years funded by this application, Dawson-Boyd Arts Association's goals include: 1) Dedicate time to identify present and potential audience interests and feedback regarding programming by the end of the first performing arts season. 2) Continue to expand electronic media activity by increasing website hits, Facebook fans by 100% in each of the next two performing arts seasons. 3) Increase average non-student audience size by 15% through the methods in Goal 2 in by the end of the second performing arts season. Goal 1 Method and Evaluation: At two performances in the season, collect audience surveys; use an online survey to capture input from potential attendees; mail 200 surveys to random residents within a 25-mile radius; dedicate discussion time with performing arts director, board and membership on audience development. Goal 2 Method and Evaluation: Electronic media activity will be assessed at the beginning and end of the grant period. Goal 3 Method and Evaluation: When tickets are purchased, there is always an opportunity to ask, How did you hear about the concert?" Phone sales, web sales and box office window sales will all provide data and when possible, will include this same question while we are pursuing a new audience segment. We can even ask from stage for a show of hands."