Operating Support
ACHF Arts Access
1. Increase paid attendance a minimum of thirty percent over three years (FY 2011-2014). 2. Increase our educational performances by 100 percent over three years (FY 2011-2014). 3. Increase community programs by 100 percent. Critical reviews in the major daily newspapers, archival performance videos, written artist and audience surveys, ticket sales, post-production meetings, and budget-to-actual financial analysis.
1. In 2011, festival attendance grew from 1,863 to 1,987 (.066%). Attendance was a bit lower in 2012 compared to the benchmark year of 2010--approximately 61 persons fewer. Marketing strategies are in place for FY 2013 to increase ticket sales. 2. In 2011, the number of students served through our educational outreach program, Opera Demystified, increased by 28%--from 1,442 to 1,851. In FY 2012, our teaching artists were not available during the first semester of the school year due to other commitments. We plan to move those performances to the fall 2012 semester. 3. Skylark has performed an annual free public concert at the Landmark Center for many years. We doubled the number of these concerts in FY 2011 (a 100% increase over the previous year) and continued to do two annually in FY 2012. Audiences have also grown; 600 people attended our outreach concerts in FY 2012.
Other, local or private