Operating Support
ACHF Arts Access
Perform eleven or more high quality concerts of live music that have an emotional impact on participants and listeners. Addressed by five performances featuring full orchestra and noted guest artists; four chamber concerts comprised of a mixture MSO and guest performers, two jazz/pops. Evaluation: Surveys, focus groups, open-ended discussions with patrons and musicians. 2: Familiarize more people with classical music and increase their appreciation for it as an art form. Addressed by: Market research project to enable more effective marketing and outreach. Evaluation tools: ticket subscriber data, professional market research focus groups and evaluation.
Twelve high quality were concerts performed-5 with full orchestra, four chamber, three jazz. Respondents indicated a strong positive emotional response. The quality of the concert experience was evaluated with surveys, focus groups, and open ended discussions. Specific comments include: It was amazing, dripping with honey and Made me want to dance to all the songs. 2: The number of first time attendees increased at all events and more effective online marketing doubled number of followers on social media. Significant barriers to participation identified. First time attendees were identified by ticket records, asking, and visible changes in audience demographics. Web analytics indicated increased activity. Market research showed barriers such as child care, parking, and venue limit participation.
Other, local or private