ACHF Arts Access
1. Establish new partnerships and grow existing partnerships as part of Ordway's community engagement programming. 2. Increase the participation of previously underrepresented participants in Ordway programs. Observation, attendance figures, and ticket coding to monitor targeted audience groups.
The Ordway increased and deepened partnerships, particularly with organizations connected to African and African American communities: Sabathani Community Center, Minneapolis Urban League, Hallie Q. Brown Community Center, Inc., and the YWCA-Saint Paul. The Ordway joined the Minnesota Black Chamber of Commerce and hosted an event there. We grew partnerships with Minneapolis and Saint Paul Public Schools and other Minnesota schools through K-12 programming. We increased the participation of members of African and African American communities. Participants using a special discount code totaled 449 in 2011-2012 and 605 in 2010-2011. K-12 attendance increased to 51,134 over 2010-2012's total of 49,296. We measure growth in attendance quantitatively by documenting ticket sales and head counts at unticketed events. We qualitatively measure increased accessibility and partnerships through surveys of participants, advocates who assist in community-specific grassroots marketing, and focus groups.
Other, local or private