Operating Support
ACHF Arts Access
Contracting for a publicity/promotion person for our Minnesota Bluegrass and Old-Time Music Festival and using a student intern to promote our Minnesota Homegrown Kickoff. Success: new participants of all ages. Tools: traditional media vehicles (news, radio, print, etc.) plus expanded use of electronic media. Evaluation: a new set of event surveys and electronic measurements (web hits, click rates, etc.). 2: Cultural stewardship: teach and inform about the history, culture, and traditions of the music. Present five elder statesmen programs that focus on history, culture, and traditions.
Contracting a publicity/promotion specialist for our major music festival and using a student intern to promote our second outdoor festival. Both objectives were completed. In the last two years we have experienced list increases of 1.4% and 13.7% for email, 48.5% and 30.9% for Facebook, and 36.3% and 83.3% for Twitter. 2: Cultural Stewardship: Teach and inform about the history, culture, and traditions of the music. Our educational workshops continue to be a vital part of our events: 57 were held in 2014 and 80 have been held or are planned for 2015 during six separate events. That's a 40% increase.
Other, local or private