Operating Support
ACHF Arts Access
Develop and implement innovative promotional strategies to bring attention to our authors and engage diverse communities in conversation around content. Track location, number of events, activities, and discussions around each title; track number engaged in each activity; track reviews, media attention; qualitatively assess impact. 2: Conduct and participate in collaborative efforts to welcome the estimated 12,500 visitors to Minneapolis for the April 2015 Association of Writers and Writing Programs Conference. Track number of activities involving conference attendees; track number of participants in activities; obtain feedback about activities and perceptions; qualitatively assess collaborations.
We connected Milkweed writers to diverse readers in our community and around the world by way of innovative engagement and promotional strategies. In 2014, we organized 200 readings in four countries and 28 states (45 in Minnesota), putting our authors in dialogue with an estimated 15,000 individuals. Our books saw over 150 reviews, and we had over 130,000 online interactions. 2: Milkweed participated in the 2015 AWP conference, welcoming 12,000+ visitors for 550 events, with 2,000 presenters, and 800 book fair exhibitors. We had 49 authors on 39 panels, with three press panels (audience: 500). We had seventeen author signings, doubled direct sales, and 300 new newsletter subscribers. With five partners, we hosted an Open Book party with 500+ attendees.
Other, local or private