Operating Support

Execute a smooth transition of artistic leadership by securing a standout candidate for the Chorus' seventh Artistic Director who will begin on August 1, 2012. Tactics include: introducing the new Artistic Director to Twin Cities Gay Men's Chorus audiences and constituents; acquiring new audience members to offset anticipated loss of audience with the departure of our current Artistic Director and the arrival of his replacement; and sustaining and enhancing the quality of the concert season and outreach activities through dynamic programming and musicians. Success is defined by number of new and returning Chorus members, number of new and returning season ticket holders, and increases in ticket sales for our annual holiday concerts and spring concerts. We had 40 new singing members and 16 members who returned to the Chorus after an extended absence. The Chorus has experienced steady growth in membership over the past three years: 137 members in fiscal year 2011, 169 members in 2012 and 178 in 2013. We experienced a 2.5% increase in season ticket holders, and sales for our holiday concerts increased by 16% while sales for our spring concert increased by 14%. We had 556 renewed season ticket holders and added 25 new season ticket holders. 2: Reach new targeted audiences and supporters while deepening and broadening ongoing relationships with existing audience and supporters, by creating and implementing a new two-year marketing plan and a new two-year development plan. We developed and implemented new two year marketing plan that was reviewed on a monthly basis and updated and changed as needed, based on specific tactic results for each concert. We developed and implemented a three year development plan; year one focused on how to involve the Artistic Director in fundraising (see third outcome evaluation) and how to engage the Board with new fundraising ideas.