Operating Support
ACHF Arts Access
Consistent with the Minnesota State Arts Board outcome to encourage participation in the arts, and with a newly stated vision to revolutionize access based on a core value of egalitarianism, a strategic priority is to build mainstage audiences through new initiatives, opportunities and brand integration. Radical Hospitality is the new DNA of Mixed Blood. Tracking the success of the Radical Hospitality model was achieved through audience surveys and related evaluation tools. Fiscal year 2013 demographic data was obtained through pre-show surveys at 22 Mixed Blood mainstage performances. The anonymous surveys were constructed with respect to cultural differences, measuring age, gender, household income, ethnicity, identification within the disability community, and exposure to theatre. Mixed Blood staff optimized audience survey collection through a variety of hand-on techniques; as a result, survey return rates were consistently over 90%. Ongoing evaluation, including comparison to pre and first year Radical Hospitality findings, provided staff with the means to adjust outreach strategies to meet targeted audience goals.
Mixed Blood Theatre's Radical Hospitality initiative is revolutionizing how people of all ages, ethnicities, and abilities participate in the arts, by removing cost as a barrier to live theatre. In its second year, Radical Hospitality provided no-cost access to 55% (4,523) of patrons that attended Mixed Blood's mainstage performances-- up from 45% the previous year. Those accessing Mixed Blood productions through Radical Hospitality make up a vastly more diverse audience than the theatre's paying patrons, drawing to the arts more people from a variety of backgrounds. In the 2012-13 Season, 28% of Radical Hospitalitarians were people of color, 52% were under the age of 30, and 35% lived in a household with a combined income of less than $25,000. In comparison, only 13% of those who paid for guaranteed admission were people of color, 17% were under the age of 30, and 12% lived in a household with a combined income of less than $25,000.
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