Operating Support
ACHF Arts Access
Diversify the pool of Fringe applicants and provide improved support for their production efforts. Barriers to Greater Minnesota participation will be identified and addressed. Overall diversity of applicants will be increased. Access to and quality of Fringe workshops will be improved. We conducted surveys of Fringe producers to collect participant diversity information and we analyze zip code data to determine which applicants and producers come from greater Minnesota. We take attendance at Fringe workshops with sign-in sheets and we assess the value of those workshops and our producing support in general through post-festival online producer surveys. 2: Deepen engagement among single ticket buyers and further develop the social dynamic of the Fringe experience. Individual audience members will attend more shows. Community and business partnerships will be expanded to facilitate audience engagement. We use Google Analytics to assess our web traffic and visual estimates to gauge attendance at Fringe Central and showcases. Box office data is collected to measure ticket sales.
We diversified Fringe applicants, both in terms of racial diversity (in summer 2012, 23.3% of our productions included artists of color, as compared to 22.0% in 2011) and increased participation from Greater Minnesota (23 applications from greater Minnesota in winter 2013, compared to 16 in 2012) with continued focus on outreach in each area. We expanded the number and range of our producer workshops and attendance has increased (60 people attended in-person workshops in spring 2013, compared to 51 in 2012). We also continue to improve the quality of our performance venues. 2: Audiences during the 2012 Fringe wrote more show reviews (4,114 in 2012 compared to 3,829 in 2011) and came out to socialize at showcases and Fringe Central more often. They also spent more time on our Web site (average visit length was 6:35 in 2012, compared to 6:21 in 2011). Ticket sales were slightly down in 2012, but the drop was proportional to our slightly lower number of performances. Attendance in 2012 was 46,284 for 829 performances, compared to 2012's attendance of 48,432 to 865 performances.
Other
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