Operating Support

Citizens and visitors are able to easily access information about The Sheldon. Increase web-based sales for 19% to 25% of total Sheldon-presented programming. Succeeded in increasing unique and number of Web visits from fiscal year 2012 to fiscal year 2013. Unique visits in fiscal year 2012 were 36,972, and in fiscal year 2013 were 37,293. Number of Web visits in fiscal year 2012 were 55,278, and in fiscal year 2013 were 56,377. 2. We did not increase online ticket sales: fiscal year 2012 sales were 2,729, and fiscal year 2013 were 2,652. Efforts to promote use of The Sheldon Web site will continue in fiscal year 2014. We increased use of links to artist Web sites. Fiscal year 2012 some links were provided for artists presented by The Sheldon (about 20 out 30). From fiscal year 2013 going forward links are included on show Web pages for all presented artists and for those rental clients who have Web sites. 2: Establish and sustain School of Performing Arts programming. Grow student participation in all cases to an average of fifteen per class, and offer six academic year classes in theatre, dance, and orchestra. Maintain theatre and dance summer intensives and introductory resident summer camps in dance and theatre. Number of creative institutional partnerships increased. The Sheldon became a partner with the Rolling River Music Festival and The Anderson Center. Institutional partnerships have been sustained over time. Presenting partnership with Fairview Medical Center that is now Mayo Clinic Health Services in Red Wing continued through fiscal years 2012 and 2013. The collaboration will continue through fiscal year 2014. Presenting and educational partnership continued with the Anderson Center and the Red Wing School district. Increase total artist engagements due to creative partnerships. Total artists presented and supported in fiscal year 2013 (713 children and 403 adults for total of 1,116) did not increase appreciably over those presented and supported in 2012 (667 children and 447 adults for total of 1,114.) Participating children did increase due to educational and presenting partnership with Red Wing Schools and The Anderson Center.