Operating Support
ACHF Arts Access
Forecast will continue to grow our three core programs: Public Art Review; artist services; and our consulting practice. Public Art Review will be published and distributed twice during the year; Artist services will provide at least fifteen grants to Minnesota artists and five free workshops throughout the state; and our consulting practice will provide project management and facilitation services to at least ten agencies, businesses, or communities throughout Minnesota. To evaluate the growth of our programs, Forecast relies upon national Public Art Review advisors, our board of directors, our Programs Committee, and others. In addition to collecting quantitative data (increases/decreases in revenues; number of artists served), we consider qualitative measures, including written and oral feedback from artists who applied for and received grants. We document all projects funded and share videos of funded projects on our Web site. Executive Director Jack Becker meets with advisors at national conferences. He then shares notes with the board and staff to help make adjustments to the program. In addition to data regarding number of clients, revenues generated, and documentation of results, narrative feedback is collected from clients on a case-by-case basis. 2: Forecast will increase marketing, community outreach, and educational programming. We will add marketing staff and complete our database upgrade with more than 7,000 names. We will add an education and community engagement specialist, and we will pilot newly created resources for three educators and three teaching artists in Minnesota. Our 2-year marketing plan identified specific goals and objectives for the Marketing Officer at measurable outcomes like increasing advertising sales and consulting revenues. Beyond these quantitative measurements, we improved the quality of our relationships with advertisers, subscribers and clients. Income increased and an Advertising Sales Manager continues to work on a commission basis. We realize it takes a long time to cultivate such relationships to achieve goals. The database upgrade achieved its monetary goal as well as the critical training of staff to use and improve the Sales Force.
Forecast demonstrated growth in our three core programs: Public Art Review launched online in December; in addition to our print audience we now serve approximately 6,500 viewers per month; advertising income increased 5% while subscription income remained steady. Artist Services received increased support from foundations; we also received 5% more applicants than last year; and we expanded grantee documentaries online. Consulting income increased 10%; we added 8 new clients; and we grew our consulting team to serve more clients, including subcontractors. 2: Forecast successfully increased marketing, community outreach, and educational programming. We added marketing staff, completed our database upgrade with more than 7,000 names, hired a community engagement specialist, and began piloting a new initiative with K-12 educators and teaching artists. The pilot projects with four area schools were completed in 2013 and new partners identified.
Other
local or private