ACHF Arts Access
Fine Arts Programming will begin to implement strategies to steadily increase accessibility, participation, and attendance--specifically by off-campus, central Minnesota community members at our performances, exhibitions, and residency activities. Our goal is to grow the overall participation rate of the off-campus community by 30% by 2016. Fine Arts Programming tracks attendance at performances, residency activities, and exhibitions. As noted above, we saw a sharp increase over projected attendance rates. In fiscal year 2013, Fine Arts Programming hired an outside consultant to conduct focus groups of off-campus community members. Based upon this feedback, we implemented marketing changes, such as increased branding advertisement, and more aggressive messaging of our lower ticket prices, in order to attract more off-campus participation. Our residency activities expanded to the Whitney Senior Center, and we saw increased attendance participation at the public performance.
Examples of strategies implemented to meet proposed outcomes included: Fine Arts Programming developed a strategic partnership with Great River Educational Arts Theater that benefits both organizations. Great River Educational Arts Theater has a large, loyal regional audience and partnering with them has created a symbiotic relationship. We are good fiscal partners for Great River Educational Arts Theater, and presenting them in our venues helps us increase our off-campus audience participation. Fine Arts Programming also strategically hosted a quilt exhibit that was very popular, and drew in a much larger than expected audience of off-campus community members.
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