ACHF Arts Access
1. Broaden, deepen, and diversify all facets of its constituency, including audiences, artists, and volunteers. 2. Expand the education program for learners of all ages and levels of interest, to include new levels of performing arts education and more educational opportunities for non-performers. 3. Begin the process of eliminating debt by preparing for a capital campaign to begin in calendar year 2012. Measure increases in earned revenue from program activities and increased numbers of auditioners, volunteers, and season subscribers. Measure increase in the number of classes offered, an increase in participants, and an increase in revenue from educational activities. Measure increasing contributed income from individuals, local businesses, corporations, and foundations.
Lyric Arts increased the average number of auditioners per role from 2.6 to 2.9. The number of subscriptions sold increased by 38%; subscriptions made up 12% of tickets sold (compared to 9% in FY 2011); ticket revenue increased by 9%. Houses were filled to 86% of capacity (compared to 74% in FY 2011). We expanded the education program in every age category, offering 175% more classes; the total number of participants increased by 116%, and related revenue increased by 86%. With the exception of a change in giving by one major donor, contributions increased by 24%. We project a cash surplus for the year that we plan to leverage as we make plans for a capital campaign in the next five years. Lyric Arts added new software, enabling it to track many statistics for the very first time and making this a benchmarking year. While our outcomes are largely quantitative, we look forward to proposing more quantitative outcomes and conducting more qualitative evaluations in the future.
Other, local or private