Minnesota Festival Support
ACHF Cultural Heritage
We are striving to create an audience for Minnesota filmmakers whose work might not otherwise be seen by a large audience and to couple that with a diverse artistic line-up. We measure this outcome through filmmaker submission surveys, surveys at the time of ticketing, and attendee surveys on site at the festival over the last three years. 2: Minnesotans gain an appreciation and awareness for a wide variety of underserved film mediums: animation, experimental, short documentary, and short narrative. To evaluate whether we have increased the variety and number of Minnesota artists presented, we measure new attendee ticket sales, as well as the number of short, experimental films we screen. Our goal is for 50%+ new attendees, and 50+ films.
A sold out, 2016 Square Lake Festival achieved our artistic outcome goal of building a new audience for Minnesota filmmakers. The evaluation methods used were threefold. For the film festival, we analyzed our film festival submission information to note geographic location that submissions originated from, and we also assessed whether we were receiving new submissions. For the ticketing information, we had specific questions completed during the Brown Paper Ticket check out process. And finally, we conducted some festival attendee surveys on site at the event on 8/20/16. 2: The Square Lake Festival successfully curated a sold out event that promoted animation, experimental, short documentary and short narrative films. We evaluated the number of new attendees via an analysis of online ticketing for our bike ride. Our online film festival system, called Film Freeway, has a built in geographic indicator as well as record of whether an applicant is a return customer as well as the specific location the submission came from. Both are helpful tools for determining how well we achieved our proposed outcome goals.
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