Minnesota Festival Support
ACHF Cultural Heritage
The Grand Marais Arts Festival intends to demonstrate a 4% increase in revenue over the 2015 event. By comparison between the 2015 and 2016 events of earned income, number of Artists applications, number of Artist Booths, number of participants in classes Artist income, Creation of Sponsorship program, and community economic impact. 2: The number of Minnesotans who experience the arts through the Grand Marais Art Festival increases 4% over the 2015 event. Achievement will be determined by an increase in participation between the 2015 and 2016 events of: number of youth participants, number of adult participants, number of participants in demos, activities and classes, and Survey indicating return interest.
The GM Arts Festival exceeded the Project Outcome by demonstrating a 31% growth in earned gross revenue. To evaluate this information, the Art Colony implemented artist and crowd surveys, crowd counts, financial reports, and volunteer feedback sessions. This data was compared to previous year information collected through the same methods. As there is a baseline of information for comparison, the evaluation results accurately provide data that denotes the success of the outcomes. The evaluation is presented to the Art Colony Board of Directors and is used to inform and shape future festivals. 2: The number of Minnesotans who experienced the arts through the Arts Festival exceed the goal by increasing over 13% from 12,700 people to 14,358. Festival attendance was determined by counting every unduplicated person in a specific zone for the first ten minutes of every hour. Each count was averaged to determine an hourly figure and those were added together for overall attendance. Youth and adults were counted separately. Marketing impressions were collected from marketing representatives and all data was compared to previous year analysis.
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