Minnesota Festival Support
ACHF Cultural Heritage
Festival programming will feature approximately 200 Minnesota authors and organizations and provide opportunity for engagement with the general public. By inviting Minnesota authors and publishers to participate in readings and the book fair, and sending surveys to all participants to gauge the success of their experience. 2: To provide a venue for over 6000 members of the public to interact with the literary arts. Rain Taxi will increase promotional efforts (advertising, social media, and community partnership), monitor attendance at the entrance and in event spaces, and keep track of programs to compare against previous years and other regional festivals.
The Festival featured a book fair with 130 local organizations and authors. 96 additional authors presented and signed books. Rain Taxi kept a spreadsheet of local authors with new books from which to draw Festival participation, which helped us to reach our goal of promoting Minnesota authors. After the Festival, we posted a survey online for attendees to get feedback on their experience at the Festival. We also sent surveys to our exhibitors to see how their experience went and asked for suggestions on improving the Festival. 2: An estimated 6000 people attended the Festival—a slight decrease from last year, due to our date change—but it attracted many first-time attendees. The Twin Cities Book Festival is a free event, so it can be difficult to get exact numbers. But through door counts, exhibitor surveys, distribution of raffle tickets and programs, and reading audience counts, we can gauge the general attendance. The co-sponsor of the Children’s Pavilion, MELSA, handed out free bags to kids, and estimated they gave out around 420. Two of our official sponsoring booksellers for the Festival experienced increased sales, along with the majority of exhibitors.
Other, local or private