Minnesota Festival Support
The Park Point Art Fair is a juried visual arts festival in an inspiring, outdoor location on the world's largest freshwater sand bar on the shores of Lake Superior, June 27- 28, 2015
Ardell Brede: Mayor of Rochester, elected 2002.; Peggy Burnet: Businesswoman, art collector, and community volunteer. Chair of the Nominating Committee, Smithsonian National Board. Trustee, Hirshhorn Museum and Sculpture Garden. Vice Chair, Minnesota State Arts Board.; Michael Charron: Dean of the School of the Arts, Saint Mary’s University of Minnesota. Chair, Minnesota State Arts Board.; Wendy Dayton: Arts and community leader and philanthropist.; Sean Dowse: Executive director, Sheldon Theatre. Board member for Minnesota Music Coalition, Minnesota Citizens for the Arts, and Anderson Center for Interdisciplinary Studies; Treasurer, Minnesota State Arts Board.; David Glenn, Executive director of the Minnesota Project, ceramic artist; Ellen McInnis: Director of Twin Cities government relations, Wells Fargo. Member of Bottineau Boulevard Partnership. Vice Chair, Minnesota State Arts Board.; Thomas Moss: Consultant to nonprofits and government agencies; Janice Sivertson: Gallery owner and visual artist
Daniel Adolphson: Former director of United Arts Fund and program director of COMPAS/Travelers Arts and Diversity grant program; Ken Chin-Purcell: Director of the Saint Anthony Park Arts Festival; owner and potter, Bungalow Pottery; Dayna Martinez: Artistic director of world music, dance and the International Children's Festival, Ordway Center; Natalie Nowytski: Vocalist, composer and performer of international folk music; Kathleen Peterson: Arts administrator, playwright, visual artist, freelance writer; active community arts volunteer; Timothy Wollenzien: Director of cultural events, music organizations and program operations at Concordia College, Moorhead
ACHF Cultural Heritage
The Park Point Art Fair will demonstrate an increase in partnerships with area non-profits and community organizations. Achievement will be determined by demonstrating the following, 1) Establish three to five partnerships with organizations, 2) Increase volunteers by 15 individuals, 3) Increase positive audience responses by 5%. 2: Generate buzz and excitement for the fair year round by creating an increased awareness and projecting an image of authenticity. Achievement will be determined by 1) Increasing the number of applicants by twenty and attendees by 3%. 2) Creating video profiles that promote the fair and increase online engagement by 10%. 3) Increasing artist sales by 5%.
The PPAF increased partnerships to generate interest in the event and other organizations by increasing their exposure, thereby creating a mutually beneficial relationship. The volunteer coordinator counted volunteers and the director kept track of the new organizations involved with the fair. These logs indicate over 75 new people were involved through volunteering. University of Minnesota Tourism Center conducted a professional survey that provided us with, among other information, data concerning audience satisfaction and attendance habits. 61% of the audience are repeat attendees who return on average eight times. For this reason attracting new and younger crowds with initiatives such as the Emerging Artist's tent, makes sense. 2: The PPAF generated buzz to gain interest and return attendees. Research indicates and supports the idea that we need to get the word out early so there is time for the information to sink in. Informal talks with artists and volunteers indicate artist sales increased as a result of increased attendance. Analytics provided through Facebook gave us statistics such as the numbers of click through and shares. Efforts will continue to use, create and share original content and collect data for comparison. A comprehensive survey provided date that is already shaping marketing toward a younger target. And there is plenty more to share, audience spending habits, what effects spending, price, quality, relationships... Information that can help artists be proactive about their sales and more successful at park point.
Other, local or private