Minnesota Festival Support

We intended a 5% increase in revenue and a 5% increase in artist and audience participation over the 2011 event. We exceeded all goals. Due to a 33% increase in artist applications (90 in 2011 vs 120 in 2013) we were able to increase our applicant cash revenue by 6.5% from $9,890 to $10,537. Exceeding our 5% goal on both accounts. In 2012 we determined to reduce the number of festival booths to provide more space per booth so we actually had less booths and artists participate in the 2013 event (85 artists in 76 booths in 2011 vs 83 artists in 73 booths), however, we believe this alteration coupled with the increase in applicants increased the overall quality of the festival artwork, which resonated with the audience. Frequently the audience commented on the quality of the work and this was reflected in artist sales averaging between $2,500-$3,000 vs $2,000 in 2011 (25% increase). To evaluate this information, we used artist and crowd surveys, revenue and count comparisons. 2: We exceeded our goal with a 20% increase from 10,000 visitors in 2011 to 12,000 visitors in 2013. Also, we planned for reaching twenty youth and instead counted 500 kids in the crowd, a 2,400% increase from what we had anticipated. To determine this outcome, we count every passerby (not duplicated) in a specific, centralized zone for the first ten minutes of every hour throughout the entire festival. We then took each hourly figure and averaged how many people who have come by during the remaining part of the hour to calculate overall festival attendance. This year we paid special attention to counting youth separate from adults and found that more kids attend the event than anticipated.