Legacy Arts and Cultural Heritage
ACHF Cultural Heritage
1. Involve 40 adult community members to participate in the production of ''dancing lights.'' 2. Involve 30 school-age youth to participate in the production of ''dancing lights.'' 3. Have an audience of 260 adults and 170 youth view the ''dancing lights'' production. 4. Make the entire ''dancing lights'' experience multi-generational and family centered.In this first year of the project, we will consider it a success if 25% of visitors (about 3,000 people) listen to at least three stops. We will use the online stop count tools to estimate this. We will also walk through the museum occasionally to observe peoples' interaction with the stops. In the first few months, we will reposition any stop signs which visitors seem not to notice, to increase their visibility. To measure the success of our advertising, our greeters will ask some of the visitors whether they were familiar with the tour stop feature of our museum before arriving. We will ask for feedback from our greeters, to learn how most visitors respond to the introduction to OnCell, and whether we can improve the messaging. Visitors can leave audio comments for us on the OnCell system, which we will monitor to gauge satisfaction and note any need for improvement. Finally, we will have a one question paper exit survey asking how much the OnCell tour stops added to their visit, and a space for written comments, either positive or critical. While we won't be able to collect a survey from each person who used OnCell, we hope to collect surveys from about 10% of those users, approximately 300 per year. It would be very difficult to measure an increase in number of visitors solely due to our having the OnCell program, because of normal year-to-year fluctuations. However, we will note the difference between Fiscal Year 2013 and Fiscal Year 2014 visitors.
1. OnCell's Statistics: This provided the size of the audience given above. There were about 500 total cell phone call and mobile access visits from 270 people. Most were from Minnesota residents. We will have approximately the same size audience annually. 2. Visitor audio feedback: Some visitors provided more information about artifacts, showing that they were engaged. We received positive comments through audio feedback, too. The gist of them is that they enjoyed the experience, valued it, found the pieces concise and pleasant to listen to. 3. Large sign, verbal explanation: The best way to gauge peoples' reaction to the tour stops is when we show them the sign and explain the use of OnCell. People usually say ''Cool,'' or ''Neat'' and reach for their phones immediately.
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