Jurisdiction-wide Brand Awareness and Marketing Campaign FY22/23

Project Details by Fiscal Year
2023 Fiscal Year Funding Amount
$100,000
2022 Fiscal Year Funding Amount
$100,000
Fund Source
Parks & Trails Fund
Recipient
Dakota County
Status
Proposed
Start Date
July 2021
End Date
June 2025
Project Overview

Implement an awareness and marketing campaign to increase awareness and familiarity of the Dakota County park system

Project Details

Jurisdiction-wide

Legal Citation / Subdivision
M.L. 2021, 1st Special, Chp. 1, Art. 3, Sec. 4 (SFY 2022) PTLF
Appropriation Language

Sec. 4. METROPOLITAN COUNCIL$21,712,000$22,149,000
(a) $12,641,000 the first year and $15,140,000 the second year are from the parks and trails fund to be distributed as required under new Minnesota Statutes, section 85.535, subdivision 3, except that of this amount, $40,000 the first year is for a grant to Hennepin County to plant trees along the Victory Memorial Parkway.
(b) The Metropolitan Council shall submit a report on the expenditure and use of money appropriated under this section to the legislature as provided in Minnesota Statutes, section 3.195, by March 1 of each year. The report must detail the outcomes in terms of additional use of parks and trails resources, user satisfaction surveys, and other appropriate outcomes.
(c) Grant agreements entered into by the Metropolitan Council and recipients of money appropriated under this section shall ensure that the funds are used to supplement and not substitute for traditional sources of funding.
(d) The implementing agencies receiving appropriations under this section shall give consideration to contracting with the Minnesota Conservation Corps for contract restoration, maintenance, and other activities.

2023 Fiscal Year Funding Amount
$100,000
Measurable Outcome(s)

Reported upon completion

Recipient Board Members
County Board
Legal Citation / Subdivision
M.L. 2021, 1st Special, Chp. 1, Art. 3, Sec. 4 (SFY 2022) PTLF
Appropriation Language

Sec. 4. METROPOLITAN COUNCIL$21,712,000$22,149,000
(a) $12,641,000 the first year and $15,140,000 the second year are from the parks and trails fund to be distributed as required under new Minnesota Statutes, section 85.535, subdivision 3, except that of this amount, $40,000 the first year is for a grant to Hennepin County to plant trees along the Victory Memorial Parkway.
(b) The Metropolitan Council shall submit a report on the expenditure and use of money appropriated under this section to the legislature as provided in Minnesota Statutes, section 3.195, by March 1 of each year. The report must detail the outcomes in terms of additional use of parks and trails resources, user satisfaction surveys, and other appropriate outcomes.
(c) Grant agreements entered into by the Metropolitan Council and recipients of money appropriated under this section shall ensure that the funds are used to supplement and not substitute for traditional sources of funding.
(d) The implementing agencies receiving appropriations under this section shall give consideration to contracting with the Minnesota Conservation Corps for contract restoration, maintenance, and other activities.

2022 Fiscal Year Funding Amount
$100,000
Proposed Measurable Outcome(s)

Number of unique marketing products developed (print, digital, or other).

Measurable Outcome(s)

Reported upon completion

Recipient Board Members
County Board
Project Manager
First Name
Niki Geisler
Street Address
13525 Mississippi Trail?
City
Hastings
State
MN
Phone
952-891-7088
Email
niki.geisler@co.dakota.mn.us
Administered By
Administered by
Location

390 N. Robert Street
St. Paul, MN 55101

Phone
651-602-1000