Individual Artist Project Grant

Project Details by Fiscal Year
2020 Fiscal Year Funding Amount
$4,000
Fund Source
Arts & Cultural Heritage Fund
Recipient
Laura M. Sellner
Recipient Type
Individual
Status
Completed
Start Date
October 2019
End Date
January 2020
Activity Type
Grants/Contracts
Counties Affected
St. Louis
Hennepin
Ramsey
St. Louis
Hennepin
Ramsey
Project Overview

Individual Artist Project Grant

Project Details

The creation and production of the official music video for the song 'Trying Too Hard' by Superior Siren.

Competitive Grant Making Body
Board Members and Qualifications

Tara Makinen: Executive Director of Itasca Orchestra and Strings, musician; Amber Burns: choreographer, dancer, actor, middle school art teacher; Tammy Mattonen: visual artists, co-founder of Crescendo Youth Orchestra; Kayla Aubid: Native American craft artist, writer, employee at MacRostie Art Center; Ariana Daniel: mixed media artist, arts instructor; Kathy Neff: musician, Director, Fine Arts Academy at the University of Minnesota-Duluth; Ron Piercy: jeweler, gallery owner; Emily Swanson: arts administrator at Oldenburg Arts and Cultural Community; Christina Nohre: writer and arts advocate.

Advisory Group Members and Qualifications

Kathy Neff: musician, Director, Fine Arts Academy at the University of Minnesota-Duluth; Ron Piercy: jeweler, gallery owner; Roxann Berglund: musician; Serenity Schoonover: writer; Esther Piszczek: mixed media and visual artist, arts instructor.

Conflict of Interest Disclosed
No
Legal Citation / Subdivision
Laws of Minnesota 2019 First Special Session, chapter 2, article 4, section 2, subdivision 3
Appropriation Language

ACHF Arts Access ACHF Arts Education ACHF Cultural Heritage

2020 Fiscal Year Funding Amount
$4,000
Other Funds Leveraged
$0
Direct expenses
$4,000
Proposed Measurable Outcome(s)

I aim for this music video to encourage women of all ages to honor themselves and to stand up for what they believe in. I hope to represent the strength of women so they will no longer feel underestimated. I aim to inspire empowerment within women, and urge for equality to be present in our community. I hope for the audience of this music video to be moved to be better to themselves and to one another. I hope to instill honesty, compassion, guidance, and strength. Furthermore, Superior Siren is an all-female band, which is unique within the music industry. There is a low percentage of bands and musical acts only involving women locally and internationally. This video will help to encourage young women to follow their dreams, make art, and work towards careers in music. My main goal of this project is to create the music video for the song ‘Trying Too Hard’ by Superior Siren. I aim to work with Headwaters Entertainment to produce an awe-inspiring music video. If this grant is awarded, we will create a high production theatrical storyline that will compliment the theme and intention of the song. This will aid to my goal of producing a captivating music video that inspires and empowers listeners. Another goal is to host a music premiere event in Duluth, Minnesota. This event will showcase the music video, and include a performance by the full Superior Siren band. Finally, I aim to broaden the audience of Superior Siren and increase listeners. The measurable outcomes are: the completion and release of the official Trying Too Hard music video, a high production product, positive feedback of the video, the occurrence and attendance of the music video release event, and an increase in listenership. The success I have had as a musician thus far is due to my determination to complete projects and reach goals that I envision. I take necessary steps to complete creative endeavors. I ensure confidence that this project will be executed by my enthusiasm to do so. Furthermore, Headwaters Entertainment agreed to create and produce the music video. We have gathered a team to accomplish all tasks. All parties understand the vision of the project. We have estimated the timeline and production. We plan to create, produce, and release the music video. Superior Siren recently worked with Headwaters Entertainment to create a music video for the song 'For Mother.' It was a successful endeavor, with a beautiful and captivating product. Therefore, we are confident that working with this team again will go smoothly, that the production will be done efficiently, and the release to be executed well. Finally, we are confident that venues in Duluth will offer to support the music video release event.The success of the completion of the official Trying Too Hard music video will be shown by a high quality and captivating product that captures the spirit of the song. The release will be successful by the upload and distribution of the music video. The video will be shared through all Superior Siren social media platforms. I will be certain the video leaves a positive impression on audiences by positive feedback from viewers, as well an increase in listeners. This success will be shown by a great number of views of the video on YouTube, by an increase in traffic to the Superior Siren website, by likes of video clips on Instagram, by likes and shares of the video on Facebook, by features and mentions by local publishers and communication resources, and by individual statements and compliments from fans. The success of the premiere event will be shown by the execution and completion of the event. A large attendance at the premiere will also represent success of the music video release.

Measurable Outcome(s)

My main goal of this project was to create a music video for the song ?Trying Too Hard' by Superior Siren. I wanted to create a high production theatrical storyline that complimented the theme and intention of the song. My goal of producing a captivating music video for the song that inspires and empowers listeners was achieved. The success of the completion of the official Trying Too Hard music video was shown by the release of a high quality and captivating product that captures the spirit of the song. I am certain the video has had a positive impression on audiences by positive feedback from viewers. An example of this is a comment from a fan saying, "Superior Siren is on another level! Fantastic!" I aimed to broaden the audience of Superior Siren and this goal was achieved. Since the release of the video there have been 60 new followers on Superior Siren Instagram, 20 new followers on the Superior Siren Facebook Page, and the music video has been viewed on Youtube over 1K times.

Proposed Outcomes Achieved
Achieved Proposed Outcomes
Project Manager
First Name
Laura
Last Name
Sellner
Organization Name
Laura Sellner
State
MN
Phone
(218) 491-1726
Email
superiorsirenmusic@gmail.com
Administered By
Administered by
Location

Griggs Midway Building, Suite 304,
540 Fairview Avenue North,
St. Paul, MN 55104

Phone
(651) 539-2650 or toll-free (800) 866-2787
Email the Agency
Location

Griggs Midway Building, Suite 304,
540 Fairview Avenue North,
St. Paul, MN 55104

Phone
(651) 539-2650 or toll-free (800) 866-2787
Email the Agency