Individual Artist Fellowship Grant

2015 Fiscal Year Funding Amount

$1,780

Fund Source

Arts & Cultural Heritage Fund

Recipient

Francine M. Sterle

Recipient Type

Individual

Status

Completed

Start Date

July 2015

End Date

April 2016

Activity Type

Grants/Contracts

Counties Affected

St. Louis

Project Overview

Individual Artist Fellowship Grant

Project Details

Literature: Hiring a Publicist

Competitive Grant Making Body

Board Members and Qualifications

Erling Ellison: jewelry designer and creator, speech coach and judge, director of Garrison Art Fair; Ken Bloom: Director of Tweed Museum of Art, University of Minnesota-Duluth; Janeen Carey: vocalist, retired Hibbing Community College librarian and information media specialist; Kate Fitzgerald: Program Director North Shore Music Association, writer; Peter Pestalozzi: furniture maker, wood worker; David Beard: Assistant Professor University of Minnesota-Duluth writing studies; Mark King: actor, theater reviewer, musician; Adam Guggemos: graphic designer, art events promoter; Michelle Ronning: jewelry designer and maker; John Gregor: photographer, art educator, community art advocate; Ann Russ: music performer, community song leader, choir director, workshop leader, past director and founder of North Shore Music Association; Tara Makinen: Executive Director of Itasca Orchestra and Strings, musician; Dana Mattice: Development and Communications Director of The Art Institute Duluth; Moira Villiard: visual artist and student of arts and communication at University of Wisconsin-Superior.

Advisory Group Members and Qualifications

Dana Mattice: Development and Communications Director of the Duluth Art Institute; Peter Pestalozzi: furniture maker, wood worker; Linda Grover: Professor of American Indian Studies, published author; Kathy McTavish: Cellist, video artist; Karen Sunderman: filmmaker, producer of WDSE Public Television; Crystal Pelkey: Theater actor, director, manager.

Project Details: 2015 Fiscal Year

Legal Citation / Subdivision

Laws of Minnesota 2013, Chapter 137, Article 4, Section 2, Subdivision 3

Appropriation Language

ACHF Arts Access

2015 Fiscal Year Funding Amount

$1,780

Other Funds Leveraged

$4,220

Direct expenses

$6,000

Administration costs

Number of full time equivalents funded

Proposed Measurable Outcome(s)

The publicist would develop a marketing strategy to attract media attention, prepare a press release and press kit, schedule interviews, assist in getting the book reviewed, suggest ways to utilize social media to broaden my online profile, and help coordinate as well as handle publicity for readings at book stores, libraries and universities in Minnesota as well as various venues nationwide. In order to evaluate the plan, measurable outcomes for this project include: --Press release prepared. --Press kit prepared. --Number of media outlets contacted. --Number of complimentary books sent out. --Number of reviews received for the book. --Number of interviews done. --Number of readings promoted. --Establishment of new, social networks online. --Number of sales for the book.

Measurable Outcome(s)

Press Release prepared. Attendance at readings: 175. Radio Broadcasts: 2. Media outlets contacted: 75. Reviews: 2. Radio interviews/features: 2. Establishment of new social networks: 1. Sales of book: 450. Blog features: 2. Nominations: 3 (Pushcart Prize, Northeastern Minnesota Book Award, Foreward Magazine Book of the Year). Profile and poems listed on Poetry Foundation website. Postcards prepared for marketing. New connections on listservs: 3 (VIDA, Wom-Po, Association of Writers and Writing Programs Women's Caucus).

Description of Funds

Source of Additional Funds

Other, local or private

Project Manager

Francine

Sterle

Francine M. Sterle

(218) 262-2503

fmsterle@northlc.com

Administered By