Creation of a Web-Based Exhibit to Expand Knowledge About the Philando Castile Peace Garden
An exhibit planner will be hired to lead a project team of subject matter experts, artists, and lay-people through planning, design, and implementation of a web-based exhibit that expands the current work of the Philando Castile Peace Garden, including contemporary knowledge of racial history, community trauma, and the role of art, peace, grief, and healing in the wake of police violence.
2022-2023 Cultural Heritage and Community Identity Grants - Spring 2022
The plan for the proposed web-based exhibit calls for multiple collaborative planning sessions led by an Exhibit Planner that include (1) Philando Castile Peace Garden Governing Committee and pro bono Consultants, (2) Subject Matter Experts, and (3) Exhibit Developers Designer, Media/Interactive Developers. Public comment regarding the need, design, and audience for the space and complementary exhibit has occurred on three occasions: MIA exhibit inspired by Philando Castile's death, community engagement activities conducted by 4RM+ULA architectural firm in creating the space design, and a Falcon Heights community-wide survey. These data will provide invaluable foundational pillars for the proposed planning and implementation project. The core planning team, along with the Exhibit Planner, will provide input that crafts a collaborative story regarding what the exhibit can look like. Prior to completing the final exhibit design, the concept will be presented to a broad group of stakeholders along with requests for feedback. This will also be an opportunity to involve the public.
Planned Activities/Expected Outcomes:
Contract with an Exhibit Planner and host planning meetings - Outcome: Alignment of planners regarding the overall project; documentation of agreements and direction.
Review PCPG's history, existing planning documents, and other material related to garden decision-making and priorities - Outcome: Collective refinement of ideas and direction; documentation of agreements.
Review assessment documentation (community engagement survey results (MIA Exhibit, 4RM+ULA, and Falcon Heights community survey) - Outcome: Collective integration of assessment documentation with current ideas and direction; documentation of agreements and relevant information to frame the exhibit.
Gap analysis of opportunities and/or challenges (current and future direction of the PCPG interpretation trends, etc.) - Outcome: Collective integration of gap analysis data with current ideas and direction; documentation of agreements and relevant information to frame the exhibit.
Environmental scan (benchmarking PCPG with similar spaces for peace, justice, healing, and contemplation regionally and nationally) - Outcome: Collective integration of environmental scan data with current ideas and direction; documentation of agreements and relevant information to frame the exhibit.
Exhibit Plan Creation - Outcome: Planning meetings/retreats to identify exhibit goals (big idea generation; concept development; design; development; production, fabrication, and installation objectives (collective agreement and documentation of the exhibit frame and subcategories).
Draft documents and revisions - Outcome: First draft of the Exhibit Plan, including specifics about audience, the big idea; concept development; design; development; production, fabrication, and installation objectives.
Final plan presented for PCPG Team for approval - Outcome: Revised and edited Exhibit Plan.
Implementation sessions - Outcome: Alignment of Plan Implementation Team regarding immediate next steps, whose involved, and challenges to address; documentation of agreements and decisions.
Content Creation - Outcome: Content deliverables for each part of the exhibit: main messages, themes, subthemes, images, quotes, object labels, image captions, credits, interactives, narratives, media elements, etc. (first draft of the exhibit content and fabrication, and installation objectives).
Drafts/Edits - Outcome: Edited exhibit content for installation.
Final Design - Outcome: Script, design details, and graphic layouts made into a production-ready package (Agreed on exhibit content and installation details).
Fabrication Phase - Outcomes: Final copyedited and proofread design files/graphic layouts ready for production.
Production and Placement - Outcome: Final exhibit on display.
The proposed project has one goal: To tell a fuller story of the Philando Castile Peace Garden through a web-based exhibit. When implemented, it will change the amount of information available in one place to visitors and the world. The strategies that will help accomplish the goal are: (1) Planning, (2) Designing, and (3) Implementation. We are in the first stages of (Planning and Design) of the work. To date we have contracted with Exhibit Planner Steve Boyd-Smith of Amplifier Experience Design. The firm does Interpretive planning and exhibit design for museums and sites of history, culture, conscience, and spirit across the country. Collaborative planning meetings have been held with the Philando Castile Peace Garden Committee and pro bono consultants. The committee, consultants, and exhibit planner are all aligned on the work ahead and are grounded in the garden's history. Signage that will carry the QR Code that will guide garden visitors to the web-based exhibit have been designed by the Exhibit Designer and outdoor sign vendors are being contacted to determine costs for the type of sign material recommended by the Exhibit Planner. Dates have been identified for meetings with Content Experts, the garden Architect, and additional meetings are planned with the Philando Castile Peace Garden Committee. There are ongoing planning and alignment meetings between the pro bono Consultants, Exhibit Planner, and Exhibit Designer. We have not made any changes to our project goal.; The Philando Castile Community Peace Garden is a regenerative space dedicated to his life. The creation of the Web-Based Exhibit expands knowledge about the garden that lives on in perpetuity. The stated outcomes for the work were: (1) To tell a fuller story of the Philando Castile Community Peace Garden, and (2) Expand the amount of information available in one place about Philando for garden visitors and the world. Both outcomes were accomplished, however, the website is not in place for viewing. Web pages are being critiqued by a segment of Peace Garden stakeholders, including Philando's family members, university professors, the newly formed Friends of the Philando Castile Community Peace Garden Board of Directors, the Philando Castile Community Peace Garden Renewal Committee, and a variety of community influencers who have supported the garden's founding and development. The web pages, including a 15-minute videotape that takes viewers on a tour of the garden through the four seasons (spring, summer, fall, and winter) of the year, will be revised based on the combined feedback from stakeholders. We have visible evidence of outcomes via designed web pages (attached) and the videotape. The current measurement of our outcomes are the designed web pages, including the videotape, that are ready for placement once the comment and revision periods end. Since the March and June reports, the Philando Castile Community Peace Garden Renewal Committee, pro-bono consultants, the web-based interpretative history consultant, a host of scholars, and Black men have been deeply engaged in strategy work to accomplish project outcomes, including: (1) planning, (2) designing, and (3) creating the web-based exhibit. Steve Boyd-Smith, our web-based exhibit consultant, has been communicating with scholars locally and nationally such as Ren'e Ater, Ph.D. (Brown University), Christine Baeumier, Ph.D., Rose Brewer, Ph.D., Elaine Evans, Ph.D. (all from the University of Minnesota), Davu Seru (Musician, Composer, Writer), and Glorius L. Martin (Hip Hop Artist) to gain knowledge that has informed interpretive history planning, design, and creation of the web-based exhibit. Planning sessions have focused on preserving and honoring African American cultural heritage in Minnesota and highlighting the central goal of the Philando Castile Community Peace Garden Web-Based Exhibit: to have visitors to the website understand the role of peace, justice, equity, and healing in the context of the Philando Castile tragedy and the community's response to it. Individual interviews and planning sessions have identified physical and cultural assets that matter to Philando's family and community residents, and they have documented information of importance that is related to Philando's death and how the garden came to exist on Minnesota State Fair property. A detailed bibliography listing various news accounts of the Philando Castile tragedy and the work and creativity his life and death has inspired are part of the web-based exhibit. These bibliographic sources will subsidize what is know about the Philando Castile tragedy and what his life and death have inspired. Since earlier reporting to the Minnesota Humanities Center, we have learned that a member of the Friends of the Philando Castile Community Peace Garden Board of Directors has written a book about the community's response to the Castile tragedy. When published, it will be the first of its kind, concentrating solely on how community actors responded after Philando was killed. The book's author, a former Star Tribune reporter, is currently searching for a publisher. Community-created protest art from around the world, initially curated for an MIA Exhibit in 2018, and art placed in the garden, will be a small part of the web-based exhibit that tells the story of a place where a community tragedy occurred and how artists and writers feel about the injustice. The greater part of the art collection will become a coffee table book. Beyond the website, the Peace Garden uses a monthly E-newsletter, Seeds of Peace, to continue awareness of the efforts and actions being done in Philando's memory and to continue his legacy. Philando's memory is kept alive for people all over the world to experience through the e-newsletter and the Philando Castile Community Peace Garden Instagram and Facebook pages. These platforms have allowed the garden to reach over 700 followers on Instagram and Facebook respectively, and nearly 1,500 monthly email recipients. The platforms drive traffic to the Philando Castile Community Peace Garden website. More than 100 people visited the site in April 2023 and there have been nearly 700 total impressions over the last few months.
* In-kind support is provided to the Philando Castile Community Peace Garden by GrayHall. GrayHall coordinated all aspects of the Web-Based Exhibit funded by the Humanities Center grant, an estimated 60 hours at a cost of $9,000.
* Planner Steve Boyd-Smith purchased garden signage that carry the QR Code that directs garden visitors to the Web-Based Exhibit. Steve also paid for signs installation. He has not reported the cost.
* Two university professors refused honorarium for their consultation time of two-hours each an estimated cost of $600.
* Saint Paul & Minnesota Foundation staff provided financial support and consultation to the Web-Based Exhibit, an estimated 30 hours at a cost of $2,250.
* Saint Paul & Minnesota Foundation staff provided consultation regarding the design and development of the Web-Based Exhibit, approximately 2 hours at a cost of $300.
* The Minnesota Historical Society provided a planning grant of $79,150 that allows for extensive historical planning and research that will strengthen the Web-Based Exhibit's historical features.
Jan Angell, Christophe Beck, Clarence Bethea, Michael Echols, Jill Farrington, Chris Galvin, Jacy Grais, Eric Hammes, Mark Henneman, Nausheena Hussain, Joseph Lee (Vice Chair), Nancy Lyons, Matt Majka, Susan Marvin, Mary Jane Melendez, Adine Momoh, Gloria Perez, Miguel Ramos, Richard Senese, Bo Thao-Urabe, Tarek Tomes, Diane Tran (Board Chair), Kathy Tunheim, Alex West Steinman; At the time the Humanities grant was requested, the Peace Garden did not have a Board of Directors. In the second quarter of 2023, the Friends of the Philando Castile Community Peace Garden organization gained a 501.c.3 designation and it has a Board of Directors. This grant was awarded to the Philando Castile Peace Garden and Saint Paul & Minnesota Foundation. The Saint Paul & Minnesota Foundation Board of Directors are:
Jan Angell, Vice President, Compensation and Benefits, 3M (Retired); Christophe Beck, President and Chief Executive Officer, Ecolab, Inc.; Clarence Bethea, Founder and CEO, Upsie; Michael Echols, Executive Vice President, Chief Administrative Officer, Carousel Motor Group (CMG); Jill Farrington, Partner, KPMG LLP; Chris Galvin, President and Chief Operating Officer, Andersen Corporation; Jacy Grais, Community Volunteer; Eric Hammes, Executive Vice President, Chief Country Goverance and Services Officer, 3M; Mark Henneman, Chairman & CEO, Mairs & Power, Inc.; Nausheena Hussain, Principal of Nissa Consulting; Joseph Lee, M.D., Board Vice Chair; President & CEO, Hazelden Betty Ford Foundation; Nancy Lyons, CEO, Clockwork; Matt Majka, President & Alternate Governor, Minnesota Wild; Susan Marvin, Retired Chair of the Board of the Marvin Companies; Mary Jane Melendez, Chief Sustainability and Global Impact Officer for General Mills; Adine Momoh, Esq., Partner, Stinson, LLP; Gloria Perez, President & CEO, Women's Foundation of Minnesota; Miguel Ramos, Senior Director of Diversity and inclusion Strategy, Minnesota Twins; Richard Senese, President of Capella University; Bo Thao-Urabe, Founder and President of Seed.Grow.Bloom LLC; Tarek Tomes, Commissioner of Minnesota IT Services (MNIT) and the State of Minnesota's Chief Information Officer (CIO); Diane Tran, Board Chair; System Executive Director of Community Health Equity and Engagement at Fairview Health Services; Kathy Tunheim, CEO + Principal, Tunheim; Alex West Steinman, Co-founder and CEO, The Coven