Community Arts Support Grant
ACHF Arts Access
Funding will impact Park Rapids Lakes Area Arts Council in two key ways: 1) Enable Park Rapids Lakes Area Arts Council to develop and implement a marketing plan which at a minimum would drive more traffic to the Park Rapids Lakes Area Arts Council website, raise awareness and gain support for Park Rapids Lakes Area Arts Council events and activities, and allow flexibility in partnering with other organizations to provide arts events, and 2) Encourage incubation of new ideas with some degree of optimism they will not be discouraged for lack of initial funding. Arts activities, those Park Rapids Lakes Area Arts Council sponsors and/or those resulting from community partnerships, would be measured in future Cultural Data Project (now DataArts) reports, particularly in the areas of number of arts activities and increased audience numbers and also in the number of artists engaged. Google Analytics would be used to measure success in generating more traffic to Park Rapids Lakes Area Arts Council’s website.
PRLAAC has developed a simple marketing plan. Website photo galleries have been redone to be mobile friendly and pages are current. Effort has been put into more frequent posting on Facebook. The Expo brought awareness to new audiences as did sponsoring a new chalkfest in conjunction with the Youth Showcase, the initial Great American Story event and participating in the Arts and Culture Commission’s arts plan. New partners are the high school drama department and New York Mills Cultural Center.