Community Arts Access Project
ACHF Arts Access
AUDIENCE: Increase our total audience in 6 previous Prelude sites by 10% (575) and have an audience of 50 in Staples. PROMOTION: Show the effectiveness of the Prelude concerts to generate attendance at the August Festival by having 90% of attendees indicate that they plan to attend at least one Festival concert. COVERAGE: By July 1, 2015, use newly formed grassroots marketing teams in each community to generate positive promotion with posters and press releases of these concerts. Audience figures will be collected by headcount and recorded at each concert. A paper evaluation will be given at each concert. Evaluation of media coverage will be measured by successfully gaining coverage in each community, and by increased attendance. Having successful media coverage in these communities for the Prelude series will lay the foundation for partnerships for improved coverage during the August festival.
Successful Chamber Music prelude series. Audience participation increased by 15%. Continuing to track and evaluate effectiveness of driving audience members to remainder of festival.
Other, local or private