Awareness & marketing campaign throughout the County's regional parks and trails system (year 1 of 2)
Develop and implement an integrated brand awareness and marketing campaign to increase awareness and familiarity of the park system service offerings to Dakota County residents and increase new use throughout the park system. The campaign will use print, digital and other media strategies to inform a broad and diverse audiences with targeted approaches appropriate for those audiences.
Jurisdiction-wide
Sec. 4. METROPOLITAN COUNCIL$16,584,000$18,891,000
(a) $16,584,000 the first year and $18,891,000 the second year are for distribution according to Minnesota Statutes, section 85.53, subdivision 3.
(b) Money appropriated under this section and distributed to implementing agencies must be used only to fund the list of projects approved by the elected representatives of each of the metropolitan parks implementing agencies. Projects funded by the money appropriated under this section must be substantially consistent with the project descriptions and dollar amounts approved by each elected body. Any funds remaining after completion of the listed projects may be spent by the implementing agencies on projects to support parks and trails.
(c) Grant agreements entered into by the Metropolitan Council and recipients of money appropriated under this section must ensure that the funds are used to supplement and not substitute for traditional sources of funding.
(d) The implementing agencies receiving appropriations under this section shall give consideration to contracting with Conservation Corps Minnesota for restoration, maintenance, and other activities.
Measure and report the number of unique marketing products in print or digital.
The Marketing, Awareness and Promotion Plan has resulted in 15,787 residents increasing their awareness of park offerings by participating in programs and events in the parks, interacting with park staff and activities at locations throughout the communities of Dakota County, and increased representation of the cultural and linguistic diversity of Dakota County in our communications and program offerings. The numbers on the table and graphs to the right represent the individuals that engaged with Dakota County Parks through an outreach program, activity, or event, primarily in-person, but also through Zoom during the height of the COVID-19 pandemic.
As seen on the table and graphics, from 2019 through 2023 there was relatively steady growth in the number of activities conducted and people engaged, with the exception of a dip in 2020 caused by the COVID-19 pandemic and a dip in 2023 due to the fact that there were only 1.5 months included in that years reporting before the close date of SG-06009.