Arts Tour Minnesota
ACHF Arts Access
To increase the size of the Backus audience through outreach to youth and families. Quantitative: compare season attendance with baseline data. Qualitative: video and written observation of moderated after-concert and outreach interaction with artists to gauge potential audience growth.
Audience grew by 70% and youth audience by 99% during the 2016-17 season. Arts outreach programs in two counties reached over 6,000 citizens. Three evaluators took part in the project. Audience totals, reaction, participation and enthusiasm were noted. Staff recorded demographics, ticket sales, paid/ comp and attendance. Staff recorded and charted all responses to audience surveys. Business manager kept financial data for all events. Results were shared with planning staff. All assessments pointed to successful achievement of both project and Arts Board outcomes.
Other, local or private