Arts Tour Minnesota
ACHF Arts Access
Increased number of Minnesotans from the Duluth and surrounding areas attending opera through a touring production of Mozart’s The Magic Flute. At the end of the 2015-2016 season, measurement of the number of attendees from Duluth and surrounding communities will be compared against the 2013-2014 baseline of 50 households (zip code SCFs 556-558).
1,200 residents from Duluth and surrounding area, attended performance of The Magic Flute. Opera Insights was held in the lobby prior to performance. Coupon code for future Opera productions was provided to Duluth performance attendees to track tix sales and engagement. The base number of 50 households in Duluth area will be compared to the number of households added to database as result of coupon offer. Data overlay to be completed by May 30, 2016. Education activities undertaken in Hermantown, Duluth area schools, and libraries (not part of funded activities) had reach of 2,439. This was significant enough to become an evaluation metric.
Other, local or private